Why you don’t need design like Apple
Mikael Cho

I appreciate the underlying message here — that story, and human connection, is king. But there’s something about the delivery that’s off. Using Apple as a scapegoat felt misleading. To distill the most effective part of marketing, brand identity, authenticity… yes. Absolutely. Great read. But to pit that against one small layer of Apple’s overall design process? That’s apples (no pun intended) and oranges.

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