This is a Revolution, not a PR crisis
On May 25th, 2020, a global movement for anti-racism action was ignited by the murder of George Floyd by police officers in Minnesota, MN, USA. In Canada, we have witnessed sweeping calls for accountability and action from every part of our society. We’ve watched countless corporations hastily work to issue some kind of response, with far too many missing the mark. But less focus has been on the response from our public institutions, the very institutions intended to serve us. We often assume they’re on the leading edge of this work — they must get it, right?