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Contrary to the popular perception that marketing is not an honest profession, I’m here to tell you today that marketing is not about lying.

Marketing is about speaking the truth, but in order to be successful in marketing, you have to tell the truth in a way that makes your product or service sound fascinating enough for your prospects to want to buy into the idea.

The best marketers are those who tell people true stories. The only problem is that plain truth can actually be quite boring, but that’s where the profession of marketing actually begins to get exciting.

What exactly to tell your customers is always a challenge, and that’s why a good marketer needs to have a very robust and colorful skill set. …


Sana Uqaili

Founder of Opinined (, content writer, podcaster ( and digital marketing specialist for startup firms & SMEs.

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