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Contrary to the popular perception that marketing is not an honest profession, I’m here to tell you today that marketing is not about lying.

Marketing is about speaking the truth, but in order to be successful in marketing, you have to tell the truth in a way that makes your product or service sound fascinating enough for your prospects to want to buy into the idea.

The best marketers are those who tell people true stories. The only problem is that plain truth can actually be quite boring, but that’s where the profession of marketing actually begins to get exciting.

What exactly to tell your customers is always a challenge, and that’s why a good marketer needs to have a very robust and colorful skill set. …

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Photo by Drobotdean on Freepik

If you have been involved in a marketing related profession, or if you’re working on a new initiative or have a business of your own, you would probably be familiar with the concept of cold calling.

Yes, I know. Even the mention of cold calling doesn’t really give a good feeling. …

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About 70% of employees are not engaged at their jobs and nearly nine out of ten workers worldwide hate the jobs that they’re working in. Have you heard about these statistics? Well, clearly there’s a problem with employment across the globe. But what can you do?

Well, there are three things you can do. You can sit there and watch these things happen, you can complain about it, or you can do something about it. …

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