…ul at the same time. A functional, easy-to-use product is great but it can also be very boring. And life is far too short for boring!
… and products which has opened up new ways for designers to create novel and exciting interactions. N26 is a great example of a design-led mobile bank that delivers a completely new experience for customers.
Products that start with a conceptual model have bigger changes of remaining consistent as they evolve and as new features are added. Creative concepts act as a north star to align everyone in the team in regards to how the product should evolve.