Is your sustainable brand stuck in second gear? 5 signs it’s time for a refresh
You poured your heart and soul into building your sustainable business. Your products or services are amazing, but something feels off. Customers aren’t connecting. Sales are nonexistent, and that initial spark seems to have faded.
Despite having an incredible mission, that does right by our planet you’re stuck. Let’s be honest, having a great mission without anyone knowing about it sucks.
I understand how frustrating that can be, why? Because I’ve been there, I’ve seen it firsthand during my previous jobs at various startup companies.
Wondering why your business isn’t performing as well as it could? Here are 5 signs it might be time for a brand refresh:
1. No strategy that helps to guide your decisions and moves
Every successful brand starts with a strong foundation. This means having a clear brand strategy that defines your target audience, core values, and messaging pillars. Without this roadmap, your brand messaging becomes scattered and inconsistent. Which will leave your audience confused. And if there is something to remember it is that a confused mind never buys.
A confused mind never buys
2. Inconsistency is why your audience will doubt you
Imagine meeting someone who changes their personality and style every day. Confusing, right? The same goes for your brand. Inconsistent visuals and messaging leave your audience bewildered. Are your website fonts different from your social media graphics? Does your logo clash with your marketing materials? Inconsistency creates a weak brand identity that fails to resonate.
Inconsistency creates a weak brand identity that fails to resonate.
3. The Broken Stereo: the story of a lost narrative
Great brands tell stories. They connect with customers on an emotional level. Yeah, yeah, you’ve heard that before I know. But do you know why? Why is it that we’re so drawn to stories? Easy. Humans are wired by default to be attracted to strong narratives. Stories are easy to comprehend, digest, and most importantly reciprocate (pass along, recommend if you will).
Humans are wired by default to be attracted to strong narratives.
4. Visually Meh
Sustainability is a growing ‘trend’. More and more companies are changing their ethos and processes, as the pressure from their customers rises. So ‘being sustainable’ alone is no longer enough to use as your selling point. If your brand is uninspired visually, you’ll get lost in the noise. A strong brand identity uses strategy to create memorable attention-grabbing experiences for your audience.
‘Being sustainable’ alone is no longer enough to use as your unique selling point
5. Trust Issues: When Your Brand Doesn’t Inspire Confidence
Sustainability is built on trust. There is a lot of rubbish on the internet and in the world. Plus sustainable offerings often come with a heavier price tag. That is why your audience trusts you and believes that what you say about your brand is true. Consumers will see right through brand messaging that feels generic or inauthentic. Building trust requires transparency and a clear commitment to your values. A well-designed brand identity reflects your core values and fosters trust.
Building trust requires transparency and a clear commitment to your value
These are the signs that it might be the right time for a brand refresh. By investing in a strategic brand identity you can create a powerful narrative. One that connects with your audience, builds trust and fuels your sustainable mission.
If you’re ready to do something about it… here is a FREE bonus for you:
The Purposeful Brand Playbook
lets you unlock the Power of Brand Values. Understanding your core values is the first step to building a sustainable and lovable brand.
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Or if you want to chat with me or find out more follow me here or hit me up wherever you’re the most comfortable :)
🌿 Hi, I’m Sandra, Brand Designer & founder of Sanday Design, your sustainable design studio that is shaping brands shaping brands, the planet-friendly way.
If this insight resonated with you, hit that follow button or share your thoughts in the comments, I would love to hear them.
In case you need help to solve some brand (visual) problems, don’t be shy and say hi! 🌿⬇️
Until next time
xo
