Rebranding for planet-friendly success: Why it Matters
Why rebranding is an absolute game-changer when your brand becomes sustainable is a topic close to my heart as I’ve just gone through it myself
I think I was always conscious about sustainability and what impact my actions have on our home, our planet, and everyone living here. But last year I had a little epiphany thinking about my life and work and how I wasn’t doing enough to make some positive difference in the world. I wasn’t in the green peace, I am not a vet saving lives, I’m ‘just’ a graphic designer.
But then I realized that the problem wasn’t what my profession is but with the definition of the word enough—realizing that every little thing adds up and can make a difference. Anyway, that’s in a nutshell how I started thinking that even as a graphic designer I can do my work in a more planet-friendly way.
But let’s rewind a bit, shall we?
Brands are like living organisms, constantly evolving and adapting to the changing environment around them. Sustainability becoming the heartbeat of our generation it’s more than a trend it’s becoming a revolution. Embracing sustainability It’s not about slightly tweaking your product or service, using the leafy emoji in your communications, or introducing the green color to your brand palette: it’s about transforming the very soul of your brand, the very core principles of how our brand operates, communicates, inspires and in general does business.
So why is a rebrand essential?
Firstly, it allows you to rethink your strategy, and evaluate your business plan, your brand personality, and values. If you’re serious about rebranding it has to come from deep inside and affect all the different aspects of your business.
Speaking of shared values…
If sustainability is the heartbeat of this generation then your customers are the heartbeat of your brand, and going sustainable is like giving it a new rhythm. And this change needs to be communicated to your audience because they aren’t just buying your product or services; they’re investing in a mission. Rebranding becomes the bridge that connects your purpose with their values. It’s about saying, “Hey, we’re on the same (conscious) page.”
Think of your brand as a storyteller.
Rebranding lets you rewrite your narrative, infusing it with the essence of sustainability. It’s not just about what you sell; it’s also about the story you tell. With the additional bonus of the chance to inspire your community around you.
To sum it up
rebranding is the chance to announce to the whole world that you’re doing things differently from now on. This change should be reflected both in your messaging as well as in your visual identity. It isn’t just a makeover, it’s about embracing the planet-friendly journey and inviting the ones in and outside of your business to join the ride. It will transform and elevate more than not just your visuals, the very essence of your brand will change. And remember it’s not about being perfect is about doing something that matters.
Stay tuned for the next article where we’ll roll up our sleeves and get hands-on with the practical tips for a planet-friendly rebrand.
Written by: Sandra from Sanday Design, your partner-in-design in shaping brands the planet-friendly way.
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In case you need help to solve some brand visual problems, don’t be shy to get in touch 🙂
Until next time
:)
