Unmasking the Hidden Killers: What Problems Can I Solve as your Sustainable brand designer
Don’t let sneaky brand saboteurs derail your sustainable mission! I’ll identify the true culprits behind your brand struggles.
Ever feel like your brand is stuck in a crowded elevator, desperately hitting the “going up” button while everyone else seems to be on a rocket ship? I feel you. I watched enough episodes of wishful startups to know what I’m talking about. That is also what inspired me to do things differently. To help brands on my terms. Because that is the only way, I can ensure, that your brand will receive the best possible care and attention it deserves.
Here’s the thing: those annoying glitches on your website, that uninspired logo or those ugly fonts? They’re just symptoms of a deeper problem. The real brand killers are cunning, hindering your brand’s potential and keeping it hidden from your customers.
So what exactly are the killers that I help you slay? Well… without further due, let me introduce them to you.
Invisibility
I take invisible brands and make them seen (magic?, nah just a carefully curated process 😁)
Because every brand that is good for people and the planet deserves to be seen and loved just as it is. As a brand designer, I have the power to elevate brands to bring them in front of the right crowd. I do this by designing a strong visual identity that resonates. Let’s be honest, humans are visual creatures. Having a powerful visual identity is key to grabbing attention and increasing your brand’s impact.
UX vs Planet X
I shape experiences that are good for you, your brand, and the planet.
User experience is what makes or breaks an interaction with your brand’s touchpoint, be it a website, an app, or in-store shopping. Humans may forget your words but they will never forget how you made them feel. I guess I don’t need to stress just how important it is. Being a sustainable designer means that I don’t just care about the best user experience. I also consider the impact it has on our planet. It needs to be an experience that is smooth and enjoyable for the user while being kind and leaving the smallest footprint possible.
The eco-brand enigmas
I share your values
Being planet-friendly comes with a whole range of challenges. That is why I aim for brand design to not be one of them. To make the brand-growing experience as seamless and easy for you as possible. Sustainable brands have this incredible message, this amazing vision. But it’s often getting garbled in translation. Websites often speak a different language to other marketing materials and your core values. This create a hurtful mismatch. I bridge the gap. By crafting a brand strategy that communicates the brand’s mission and values consistently. Adding a dose of authenticity, without resorting to greenwashing, so that no one will doubt your intentions,
Blending
I take brands that blend in and make them stand out
As a brand designer, I am injecting brands with a dose of confidence and personality. These will shoot them to the moon or stars (whichever they prefer as long as they fly on a pegasus thats powered by sunshine over there 🌈). On a more serious note, sustainable brands are doing amazing things and therefore deserve to stand out. I can help them do so by shaping a brand identity that is based on a unique strategy that converts and creates relationships.
Relationships
I will fix your marriage
Just kidding, unfortunately (or fortunately?) I’m not qualified for such a task. Buuut, I will fix your brand’s relationships with your audience, customers, supply chain, partners, investors… you name it. A brand that thrives is a brand that attracts. And once it attracts it needs to retain, and how better to retain than by nurturing? Ensuring that your brand’s valuable relationships know that they are seen, heard, and taken care of in the best possible way.
Additionally, I’m on a mission to fix a brand’s relationship with design itself. I know how tricky and confusing the branding world can get. So as a partner-in-design, I offer my expertise and my hand. That my clients can hold through the process and help them grow a brand that thrives knowing they are not alone.
Your brand’s killers aren’t irresponsive websites or ugly fonts. Those are the consequences of the culprits that run much deeper. True brand killers lurk beneath the surface. Hindering visibility, user experience, and brand authenticity. As a brand designer, it is my work’s mission to uncover them and destroy them so that your brand can thrive.
But no need to be scared! By addressing these root causes, you can cultivate a brand that thrives. A brand that attracts your ideal audience. That fosters meaningful relationships and leaves a positive footprint on our planet.
Are you ready to slay the brand killers and shoot your planet-friendly business sky-high?
Let’s chat and see how I can help your brand thrive.
🌿 Hi, I’m Sandra CEO (read: Chief everything officer) & a founder of Sanday Design, your sustainable design studio that is shaping brands shaping brands, the planet-friendly way.
If this insight resonated with you, hit that follow button or share your thoughts in the comments, I would love to hear them.
In case you need help to solve some brand (visual) problems, don’t be shy and say hi! 🌿⬇️
Until next time
xo
