How SMS marketing is Going to Change Your Business Strategies?

SMS marketing is the modern unique promotional strategy that incorporates permission based text messaging to spread the marketing information to the target audience. As it is permission based the end users have to give permission to the company to send text messages to their mobile phones.

SMS marketing is marketing using mobile phones. SMS means short message server. If one wants to dive in the pool of SMS marketing and augment its amazing benefits it is vital to make certain changes in the business strategies as follows:

1. Understanding the goals: Before incorporating this aspect of marketing it is advisable to review the business and marketing goals so that SMS campaigns are created to achieve the desired goals. Go for S.M.A.R.T. approach i.e. Specific, Measurable, achievable, relevant and time specific. This will assure that the SMS campaign will meet the desired objectives.

2. Build a team: One person cannot handle the SMS marketing campaign alone. So it is vital to build a robust team in such a manner that it will impact many departments of your company. Develop cross functional team to help architect and operate SMS programs so that the campaign gets a good kick start and the objective of the campaign is well attained.

3. Clear Call-to-action: Most of the SMS campaigns fail because there is no clear call-to — action. In other words Call-to-Action is not presented in the manner consumer recognizes or understands. Make this aspect the vital focal point of the project and give it the required priority if one wants to drive the required engagement from it.

4. Leverage incentives: Mobile is the most personal aspect of the consumers. The consumers who welcome the organization into their phone, especially through SMS are to be considered as one of the most loyal customers. So to show the customers they are valuable the organization should shower extra love by incentivize customers to opt — in by giving something valuable like discounts, coupons etc. Non monetary incentives like Personalization, reminders, engagements, access and privileges etc can add extra cutting edge to the SMS campaign.

5. Get permission: Just like E-mail, SMS marketing is permission based opt-in channel. The customer needs to clearly opt-in to receive what the company is offering. This can be done in following two ways: by texting a keyword to a short code or by submitting their numbers via web-form

6. Media integration: It is vital to leverage the entire SMS program and drive adoption. For this one should leverage all the existing media outlets viz. TV, radio, print, online, social etc. By doing audit of all the existing media assets one can integrate all the SMS call-to-action.

7. Consistent: Sent bulk SMS messages consistently. Sending at least one message a week will enable them to stay at the top of the minds of the customers.

8. Leverage contiguity: SMS is the most immediate channel to connect to the audience. Deliver the message before time via clear and concise call-to-Action.

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