Sandeep Todi
A little nutty about building software products. Built Fact accounting, Perks, Batchmates, Allindia.com. Now building some cool HR software at Emportant.com.
The ‘Desi’-fication of Indian startups
Desification is an invented acronym of course. It doesn’t exist in the dictionary. Or in lexicon. Nevertheless, it most aptly describes the…phenomenon of a technology companies culturally adapting to the local mindset. In this case, local as in ‘Desi’, derived from the word ‘Desh’ which literally means Nation. It’s not uncommon for successful Silicon Valley startup ideas to be replicated in India. They even meet a similar level of success in the local economy. And thus you had all the travel sites after the success of Expedia. You also got the payment gateways, the online ticket booking sites, the Classifieds, “Yet Another…Sandeep Todi2 min read