* Picture by Lize Kraan for Greenberry.

I help brands to develop propositions and products. Providing creative sessions — and strategic workshops — I help to spark conversations and insights from different perspectives to create solutions that user love and aligning them with business goals. I'm passionate about service design principles, tech, and design, with the aim to solve these puzzles from a holistic viewpoint. I often find myself working together with talented clients and ambitious colleagues on projects such as: Dutch Design Week, Hartstichting, Literatuurmuseum, Cinekid, Theater Rotterdam, ANP, Textielmuseum, Veilig Thuis, Fotomuseum Den Haag, Museumnacht Amsterdam, Rijksoverheid and many more.