Your Design Will Change My Life

Real problems, real solutions, real effects, and real engagement: current challenges in designing for behaviour change

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“This will be a brilliant invention that will make me famous and save the world!”

Real Problems

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A Real Problem? This traffic nudge at a bike path around a roundabout did solve something: behaviour change agency SHIFT had a brand recognition problem. But does that warrant this intervention?
This youtube video from the Nudgers themselves makes it seem as they have solved a major issue here…
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Dangerous, chaotic, annoying? No more!

Real Solutions

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My favourite Chindōgu must be the Hayfever Hat: “I’ve got a runny nose.” “Here’s a hat which will always provide you with a tissue.” “But now I have a toilet roll on my head! And the paper is in the way!” “Yes, but that runny nose issue has been solved now, right?”
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…by not putting signs in the way?
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People, please!

Real Effects

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The 10sFork, a piece of ‘smart’ cutlery that buzzes when you eat too fast

Real Engagement

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Feed me your litter!
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Basketball hoop litter intervention in Amsterdam, with suspiciously clean bike path behind it. People must be brilliant shots here

Written by

Principal Behavioural Scientist at OnePlanet Research Center, Wageningen, The Netherlands. Design & Behaviour Change

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