Sander Saar – Medium

Sander Saar

Sander Saar

Let’s hang out virtually — when social becomes truly social

We are all social animals by nature as it is a dominant force shaping our thought, behaviour, physiology, and key for our survival. As the…

Aug 4, 2020

Let’s hang out virtually — when social becomes truly social

Aug 4, 2020

Sander Saar

Streaming like there’s no tomorrow

A rising tide lifts all boats — unless they crash. Netflix was down last week in Europe and the US, Twitch was down this week. While…

Aug 4, 2020

Streaming like there’s no tomorrow

Aug 4, 2020

Sander Saar

Consumer behaviour changes overnight — opportunities for growth

If you’re a brand marketer, strategist, advertiser, content producer, creator — this is for you. I’ve been tracking COVID-19 changes and…

Mar 24, 2020

Consumer behaviour changes overnight — opportunities for growth

Mar 24, 2020

Sander Saar

Apple WWDC 18 was not about the new features, but preparing for the new AR platforms battle

Memoji, Measure, AR Multiplayer might look like trivial fun features, but they are one of the fundamental building blocks to a major shift…

Jun 6, 2018

Apple WWDC 18 was not about the new features, but preparing for the new AR platforms battle

Jun 6, 2018

Sander Saar

How 'Time Well Spent' becomes 'Guaranteed Time Wasted'

How Apple and Google are legitimizing and gamifying wasting time on their platforms.

Jun 5, 2018

How 'Time Well Spent' becomes 'Guaranteed Time Wasted'

Jun 5, 2018

Sander Saar

Quick guide to Snapchat — Why? What? Who? — 5 people to follow in tech and marketing

Snapchat is probably the one of the most important platforms now after Twitter, Facebook, YouTube, WhatsApp, Instagram and others.

Mar 15, 2016

Mar 15, 2016

Sander Saar

Sander Saar

Product, strategy & growth in media & entertainment • Currently @RedBull and Moonbug • Alum @Disney , @MakerStudios , @VerizonMedia , YT @IBelieveInTech

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