Consumer behaviour changes overnight — opportunities for growth
6 min readMar 24, 2020
If you’re a brand marketer, strategist, advertiser, content creator — this is for you. I’ve been tracking COVID-19 changes and responses from the industry affecting many business strategies and growth. Not to mention the impact on people’s well-being, without which, all of the below would become irrelevant. Remember to always take care of each other first and foremost!
Shelter in place — What’s not growing?
- Cities have stopped moving with Citymapper mobility index down from 70–80% to 5–8% in most larger cities around the World. Uber rides are down by 60–70% in cities hit hardest.
- Offices close, businesses moving employees to work-from-home (if possible, according to Bureau of Labour Statistics only 29% can work remotely), while co-working spaces like WeWork remain open (only closed for cleaning after confirmed cases).
- Restaurant bookings stop around the world (Opentable tracking bookings).
- Retail stores closed, apart from essentials incl grocery stores, pharmacies and gas stations. Cutting store hours and limiting the number of customers. Many sold out of essential supplies incl toilet paper, water, frozen foods.
- Fitness clubs closed nation-wide.
