The CRO tool is the first search engine I’ve worked on. Before I started this project, I knew that the users of the tool Will probably search in different ways, but what I found is not what I expected.
A few years ago I was working for a job board/recruitment agency. This was the first time I came to realize that not everyone searches as I do. I was working on creating a design in a list layout as you would see on something like Indeed.com. Because that’s what a search page should look like was my reasoning.
First things first, why would you use scroll depth tracking? Tracking scroll depth will give you an indication of how visitors/users are going through your content.
You might already know Bounce Rate, for example, this is how many people leave your website without taking any further action. This, in general, doesn’t say anything because you still don’t know what these users did except for not taking any further actions on your website. Scrolling and digesting content isn’t included in the Bounce Rate metric.
In short, you can use Scroll Depth Tracking to find out where your visitors/users leave the page…
If your goal is to write and get as much traffic as possible to your website it might be smart to do keyword research, but that’s not what this article.
This article is about how to generate tons of ideas for content, FOR FREE, after you’ve decided what category/subject you would like to write about.
Try and write in Google “WordPress” for example. When you scroll down all the way on the page you’ll get a list of combination with the keyword(s) you’ve entered. This is what people are also looking for, frequently.
During the time the pandemic COVID-19 hit us we came to realize that changing our websites with all these scarcity techniques etc. put us in an awkward position. The pandemic that hit multiple industries like the travel sector for example, no longer there was any scarcity. But why was the website still showing these triggers? Let’s quickly dive into this.
To understand what I’m going to tell further on we’ve got to start with the basics. Conversion rate optimization (CRO) is about increasing conversion, meaning increasing sales or newsletter subscriptions for example. …
In the digital world, we hear it so often, the algorithm changed or we should create an algorithm for that. The word is widely known, but can you explain what it means?
Wikipedia states that an algorithm “is a step-by-step procedure for calculations.” Algorithms are used for calculations, data processing, and automated reasoning.
Let’s dive into this. Do you remember the old phone books? If not … you’re young, I’m jealous! I’ve put a picture of one here. A phone book was, back in the day, a thick book with thousands of pages containing names and phone numbers. This way…
CRO (Conversion Rate Optimization) starts with Data! So it’s important to gather both quantitative and qualitative data. Quantitative data is all the data we gather from our website for example with Google Analytics. The qualitative data comes from user sessions, surveys, and reviews etc.
This part is optional but can be very rewarding. Some companies have a full-time data scientist. The data scientist gets questions from the company which then are answered according to all the data that’s collected. The data scientist has a data lake/data warehouse for this.
CRO starts when companies realize they can improve their website. It…
One of my favourite ways of collecting data is by using surveys. They are often placed on websites to learn and gain more insights into their visitors. It’s easy to place such a survey on your website, using tools like Hotjar, Getsitecontrol and many more. The hardest part is what questions to ask to get the most valuable answers (data) from your visitors.
Make sure you’re using short surveys, visitors are more likely to answer them which means more data in a shorter amount of time. That’s why it’s so important to ask the right questions.
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For the last year, the co-founder Roelof Jan and I, have been working on this so-called CRO-tool. We’ve only spent a few hours per week on the project but lately, we’ve stepped up the game. What did we need for this? Just a launch of the product, even though the product is far from good … some could even say is really bad, bad UX, bad content, etc.
For those who don’t know, CRO-tool is a search engine containing all kinds of psychological theories that can be applied to all different kinds of websites to increase the UX and conversions…
Design is not jumping behind your computer and start working — at least for me it isn’t. In the design process there are two phases that many people think are the same. This first phase is inspiration — where do you get it from? The second phase is discovery. Do you know the difference?
Inspiration are the things that inspire you. They don’t necessarily have to be design things. You can see inspiration as things that give you a great feeling and motivate you to do what you do. Inspiration is something you get from doing things that are fun.
Have you ever thought about it? It might be better to be second than to be first. It’s simple — if you’re second, there is still a challenge to become the first. If you’re first, you’ll have to motivate yourself to stay first. The question I asked myself is: how to be the best? It’s only last week that I came to realize that I don’t want to be the best — well, at least not the best of the best.
One of my branding teachers told me that you can position yourself as second. I can’t recall the specific…