Sand Farnia

I walk through mind fields. Slinging cards at dusk, slinging thoughts at dawn.

The Year I Wish to Die

An Exercise in Humility

The Moving Finger writes; and, having writ,
Moves on: nor all thy Piety nor Wit
Shall lure it back to…

I’m the Founder who Failed

I admit, I fucked up. My startup hit a wall going 100 miles per hour. The result? Months of depression and regression. I fell fast into that pit. Watched a year of…

Inside the Mind of a Founder

Extracting value from my personal journal.

At the beginning of January, after reading this article, I began writing daily on the…

My Car vs. Giant Curb

This is my car.

This is the giant curb at the entrance to my circle.

Publications edited by Sand Farnia

Helping you see the future of your startup. Subscribe @

A community of people who help each other write better.

How to Name Your Startup

And Why It Matters

There are two schools of thought when it comes to naming your company.

In response to Things I wish existed

Startup and App Ideas

  1. Crowd-funded environmental sanctuaries.
  2. A platform callback system that schedules calls between customers and businesses.
  3. Financial accounts with withdrawal conditions and parameters such as multiple signatures, size of account, a date certain, etc.
  4. A bank that actually helps you save money.

What We Offer

The Role of The Writing Cooperative

I recently received an email from a friend that captured a common feeling — a reaction to The Writing Cooperative.

Why Does Your Company Exist?

Aligning Core Competency and Mission Statement

In my last post I said the story is the product. What does that mean?

Sand Farnia

I walk through mind fields.

And this I know: whether the one True Light,
Kindle to Love, or Wrath consume me quite,
One glimpse of It within the Tavern

Medium Writing Cooperative

The Value of Helping Each Other

The Concept

Recently, a few of us began editing each others’ writing here on Medium…

An Open Letter to Sergio Romo

I agree that reading til your eyes bleed will not make you a better CEO. It always comes back to the customer. I did not think of Startup Vision in a day, nor did I think of this transparency aspect as a gimmick. The entire thing came together slowly from several different factors:

1 — My other startup’s runway ended without takeoff.