Sand Farnia

I walk through mind fields. Slinging cards at dusk, slinging thoughts at dawn.

Medium Publishing Checklist

An Editing Process


[ ] Finality— Is it finished?
[ ] Purpose — Is it worthwhile?
[ ] Length — Anything lacking…

Press Release: Open Face Live World Premier

Tampa Bay, Florida — An OFC poker league in Tampa will be broadcasting their tournaments live via the new live-streaming app Meerkat. OFC (Open…

How to Get Noticed on Medium

Jack, I’m by no means a professional, but I have had minor success on Medium and since you asked, I decided to write this post to help you and anyone else that…

Creating a #Meerkat Poker Show: Part 1

My Initial To Do List

I love the game of OFC (Open Face Chinese poker). I first tried to build an app for the game. I spent 2…

Publications edited by Sand Farnia

Helping you see the future of your startup. Subscribe @

A community of people who help each other write better.

Latest Story

Draft List

I’m the Founder who Failed

I admit, I fucked up. My startup hit a wall going 100 miles per hour. The result? Months of depression and regression. I fell fast into that pit. Watched a year of…

Inside the Mind of a Founder

Extracting value from my personal journal.

At the beginning of January, after reading this article, I began writing daily on the…

My Car vs. Giant Curb

This is my car.

This is the giant curb at the entrance to my circle.

Highlighted by Sand Farnia

    How to Name Your Startup

    And Why It Matters

    There are two schools of thought when it comes to naming your company.

    In response to Things I wish existed

    Startup and App Ideas

    1. Crowd-funded environmental sanctuaries.
    2. A platform callback system that schedules calls between customers and businesses.
    3. Financial accounts with withdrawal conditions and parameters such as multiple signatures, size of account, a date certain, etc.
    4. A bank that actually helps you save money.

    What We Offer

    The Role of The Writing Cooperative

    I recently received an email from a friend that captured a common feeling — a reaction to The Writing Cooperative.

    Why Does Your Company Exist?

    Aligning Core Competency and Mission Statement

    In my last post I said the story is the product. What does that mean?