Google Product Manager Interview Question — How would you improveYouTube?

How many times did you hear ‘Click the link in the description box below’ today? YouTube’s description is definitely a Mary Poppins bag. It’s like ‘Do you want a one-way ticket to Mars?…. go find it and never return!’

Google Product Interview Question — How would you improveYouTube?

Previously they were more passive users than the content creators. However, these days we see a lot of content creators contributing to the community through their wonderful stories. Over the years, YouTube has launched amazing features for sure but it can do more with an interactive screen.

Let’s see how interactive YouTube improves the eCommerce aka B2C industry aka Influencer Marketing.

This article may probably help you to answer an interview question like — How would you improve YouTube?

A video speaks more than a million words

On the eCommerce websites like Ikea, you might have noticed a few dots on the product picture that show the price and takes you to another window when clicked. These are called Hotspots. If your website is on Shopify then you can integrate a third-party app from the Shopify store for achieving this.

By this time you might have understood that the million words that I was talking about in the heading were the text in the YouTube video description.

Ikea Image HotSpots

While these are image hotspots. Let’s see how video hotspots work.

Let’s say you are watching a video or an advertisement. You liked a pair of shoes that a vlogger is wearing.

Before Interactive Videos:

Below are steps for buying the shoes in regular videos:

1. Scroll down to the link
2. Click on a link (you don’t know which link belongs to which product unless specified). This struggle is real!😶
3. Go to the website and buy

If it is on a Mobile you have one more step which is to exit the full-screen mode.

Before Interactive Videos — Finding and Purchasing a Product

Below are steps for buying the shoes in Video Ads:

You click on ‘Skip Ad’😂 Just kidding!

1. You click on the website call-to-action below/on the video
2. Go to the website
3. You generally land on the home page
4. Lot of options make your decision difficult

User experience after Interactive Videos

Below are the steps for buying the shoes in interactive videos:

1. Pause the video
2. Click on the hotspot
3. Go to the product page and buy

After Interactive Videos — Finding and Purchasing a Product

Every feature doesn’t need to have a painpoint. YouTube needs to shift focus from satisying a customer to delighting a customer.

Video Hotspots will definately a game changer for YouTube. It will be a treat for Advertisers especially eCommerce.

Want to know YouTube’s next Billion Dollar Feature? Click Here