I really like that you went all out and tried six different variations to make the perfect cookie, which tasted amazing! I like that you reflected on what worked and what didn’t work during the six different iterations.

I wish that you wrote down what the different iterations tasted like, and if you noticed any differences between them, if there were any differences at all. I also wish that the pictures for your idea generation pictures were vertical so it’s easier to look at them.

What if you bolded your headings so it’s easier to find the different sections of the blog? It might also be helpful to write captions under the pictures just for reference.