Jul 15, 2020Time to say goodbye…The end is near. This is supposed to be the last blogpost for my master course “Content-Strategy” at the FH-Joanneum, that dominated my life for the last two years. …4 min read4 min read
Jun 23, 2020My way up the Content-MountainThe end seems to be near. I guess. But the last steps are supposed to be the hardest ones — at least that’s what experienced mountaineers say when talking about their expeditions. This is because you are already exhausted on the last meters before reaching the summit cross. And after…Content8 min readContent8 min read
May 17, 2020My way to our customer’s journey, Part 2Well — I know… I owe you this article for too long by now. My plan was to publish it in March originally, but things happened to run differently. You can read about this in my previous blogpost. Now, I want to share my latest findings on creating a customer…Customer Journey6 min readCustomer Journey6 min read
Mar 26, 2020How Corona crashed my perfect plan to finish my study programI know — nobody wants to hear and read about the corona virus, that messed up all our lives from one day to the other, anymore. And still, I have to add another article how this radical change of daily routines challenges me day after day. …5 min read5 min read
Jan 31, 2020How I try to walk in our customer’s shoes, Part 1In this article I want to share my experience on customer journey mapping. While conducting this project, I want to find out what our customers think about our Online Shop. Therefore, I want to change sides and to look at our offer through the eyes of the customer. And it…4 min read4 min read
Dec 31, 2019Content Strategy and Brand Management — is Message Architecture my missing link?When I decided to study Content Strategy more than a year ago, I hoped to acquire new professional skills — skills that would help me to do my job in a more holistic way. I enjoyed lots of terrific lectures, met awesome people and had many flashes of inspiration. Some…Content Strategy4 min readContent Strategy4 min read
Nov 19, 2019Looking for inspiration? Join Content Strategy at FH Joanneum!For those who already know this Blog, I don’t need to explain how difficult it was to get back to my studies after a wonderful summer. Here you can find out, how I found my way back… At the beginning of the third semester studying Content Strategy at FH Joanneum…Education4 min readEducation4 min read
Sep 15, 2019Do vacation and learning go together? My experience: forget it!After getting through the second semester quite well (let’s not talk about storytelling), I was very ambitious about the work I had to do during the summer months. But at the end of the summer, I must admit I didn’t work the way I wanted it to… It started all…Travel7 min readTravel7 min read
Aug 16, 2019My Storytelling Dilemma and how I succeededSo, to keep on going I want to share another experience with you: the one of failure. I thought this would not happen to me during this study program — but it did, just about a month ago… It started all with being stressed at work, not knowing how to…Martin Luther King7 min readMartin Luther King7 min read
Aug 14, 2019Accessibility — I had no idea, how interesting this would be…As you may have noticed, my Blog Business does nor run as frequently as planned. As I mentioned in my first Blog, I have to deal with several adversities and they almost ruined my plan to keep this project going. …Accessibility4 min readAccessibility4 min read
