Can a “manager” be elaborated as an object of design? That is the question which was presented by the Design Team of Cognizant Spain. To design it again first we need to deconstruct what is now. Is the manager a role that we have built within our consciousness by putting…

100000 years BC, the storytelling technique emerged to allow humans to communicate with each other. Enhancing the exchange of information with emotional investment. In 2006, the journalist Rob Walker of New York Times Magazine measured the repercussions that Storytelling has to increase the success in any business related process. …