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You might have heard of a very popular website builder that page to know more.powers over 1/3rd of the top 10 million sites. WordPress began its journey in the year 2003 as a powerful blogging platform. At present, WordPress is the most popular CMS platform available online and is the first choice for many e-commerce businesses that are planning to start their online e-commerce store. However, WordPress alone doesn’t have any built-in feature required to power an online e-commerce store. But that doesn’t mean WordPress can’t be used to build your online store. There are thousands of e-commerce plugins currently…


This blog an investigation into unfair pricing practices by sellers on amazon during COVID-19. We also look into some other details around reviews, discounts, and the time of listing of products. You can download the reference data here — Reference data.

As the world fights to contain the COVID-19. coronavirus disease, some people are using it as an opportunity to rip off people. Many countries are facing massive shortages of supply of masks. On Amazon and other eCommerce websites, prices for the masks have increased to the level of extortion.

We analyzed the product data on surgical masks from Amazon…


This blog an investigation into unfair pricing practices by sellers on amazon during COVID-19. We also look into some other details around reviews, discounts, and the time of listing of products. You can download the reference data here — Reference data.

As the world fights to contain the COVID-19. coronavirus disease, some people are using it as an opportunity to rip off people. Many countries are facing massive shortages of supply of masks. On Amazon and other eCommerce websites, prices for the masks have increased to the level of extortion.

We analyzed the product data on surgical masks from Amazon…


It does not take a lot to set up and run a dropshipping business. But what will it take to scale and sustain it? In Web Scraping for Dropshipping Businesses, we will explore the potential of web scraping in this business area. Data, being quite repetitively quoted as the oil of the 21st century, is of immense importance to business owners. What does that mean for dropshippers? How do businesses unlock the potential of customer data and use it to scale? If you’re a dropshipper and want these questions answered, you’re at the right place.

In Start a Dropshipping Business…


Price differentiation has been a classic tried-and-tested strategy for attracting more clients and building brand loyalty. The success of this approach is no surprise considering that nearly 87% of Americans believe that price is the primary factor while making an online purchase decision. Further, 17% claim that they compare the prices from two or more stores before successfully making a purchase.

However, in the present scenario, the heated competition between various e-commerce platforms has branched out beyond pricing. It now revolves around product data, which impacts everything from sales strategy to inventory management.


Branding, as a concept, has taken rebirth from its ashes once again. This time, we have the idea of emotional branding with us. By strategically targeting customer emotions, you can create the best opportunity for your brand. This variable called emotions can increase the effectiveness of your manifolds.

What is branding?

A brand is not about the product it manufactures. Instead, it is about the impression it leaves on the consumers. As a retailer, you can simply sell, or you can engage customer emotions and then sell. Both the narratives will have entirely different effects. …


Branding, as a concept, has taken rebirth from its ashes once again. This time, we have the idea of emotional branding with us. By strategically targeting customer emotions, you can create the best opportunity for your brand. This variable called emotions can increase the effectiveness of your manifolds.

What is branding?

A brand is not about the product it manufactures. Instead, it is about the impression it leaves on the consumers. As a retailer, you can simply sell, or you can engage customer emotions and then sell. Both the narratives will have entirely different effects. …


Amazon is a global platform that harbours buyers and sellers, both. Nowadays, its online presence defines a business. Hence, all merchants are joining this race to become an online retailer. As an Amazon seller, you can easily change your game.

HOW BEING AN SELLER ON AMAZON WORKS?

Your journey as an Amazon seller starts the moment you register on the sign-up link. But it takes a few more steps to be able to begin selling on.

The first of these is to select the category of your products. There is a long product list that hosts on its website. …


Dropshipping is a business model in which a businessperson buys goods from a supplier and sells to his/her customers at a slightly higher price. The businessperson does not need to have their inventory. Sounds good, right? Now, if you’re a wannabe entrepreneur with zero experience, you can start off by foraying into the dropshipping business. Part 1 of this article explains how to start a dropshipping business in 4 simple steps.

In a dropshipping business, the customer places an order for an item on your web store. You forward this order to your supplier. The supplier provides goods to you…


is ubiquitous. This tremendous amount of information can change the way your business works and the way consumers view it. But to leverage datasets, you need to select the appropriate tool for data analytics. These tools can then help you in data-driven decision making. It is essentially the foolproof way used by to transform businesses.

There is an enormous amount of around you. How judiciously you use this data can determine which course your business will take. You can undoubtedly discover a pattern or correlation from a With the right , you can uncover these insights and hidden information. This…

Sandra K

Data Scientist at Datahut

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