Sandra Stewart – Medium

Sandra Stewart

Sandra Stewart
in
Thinkshifter

If your PR strategy isn’t yielding results, ask these questions

Critically examining your media relations program will help alleviate long coverage droughts

Jul 18, 2023

If your PR strategy isn’t yielding results, ask these questions

Jul 18, 2023

Sandra Stewart
in
Thinkshifter

Story ideas with legs stand on these four pillars

The best ideas are meaty enough for a journalist to explore and have broader appeal so they don’t smack of pure self-interest.

Jan 17, 2023

Story ideas with legs stand on these four pillars

Jan 17, 2023

Sandra Stewart
in
Thinkshifter

Is your messaging past its sell-by date?

Even the smartest messaging can go stale—these red alerts indicate that it’s time for a refresh

Nov 16, 2022

Is your messaging past its sell-by date?

Nov 16, 2022

Sandra Stewart
in
Thinkshifter

Impact brands need impact service providers—here’s why

Working with mission-aligned providers ensures your advisers deeply understand and can help you achieve your mission.

Aug 8, 2022

Impact brands need impact service providers—here’s why

Aug 8, 2022

Sandra Stewart
in
Thinkshifter

Lessons from 10 years of impact PR

Enterprises challenging business as usual need a PR strategy that mines breakthrough thinking and proven impact to overcome status quo bias

Jan 14, 2022

Lessons from 10 years of impact PR

Jan 14, 2022

Sandra Stewart
in
Thinkshifter

Media training Rorschach test: know your persona, give better interviews

Whether you’re a preparer, an improviser or a futurist, understanding your strengths and weaknesses will help you tell your story well

Dec 14, 2021

Media training Rorschach test: know your persona, give better interviews

Dec 14, 2021

Sandra Stewart
in
Thinkshifter

3 ways to build your brand story through turbulent times

A clear, compelling brand story attracts people in good times and keeps them loyal in bad times—as long as you keep building it

Nov 30, 2020

Nov 30, 2020

Sandra Stewart
in
Thinkshifter

Real thought leadership has these 4 brand-building qualities

Original expert thinking on problems and possibilities can be a powerful brand builder as long as it hits these marks.

Aug 6, 2020

Aug 6, 2020

Sandra Stewart
in
Thinkshifter

PR 2020: time to take a risk?

Three factors that define the media landscape in 2020, and how to navigate them

Feb 10, 2020

PR 2020: time to take a risk?

Feb 10, 2020

Sandra Stewart
in
Thinkshifter

Are you stalled in a flat stretch of the PR roller coaster?

Ups and downs are normal in PR, but if you’re stuck in a long flat stretch without results, it may be time to check the basics.

Jul 21, 2019

Are you stalled in a flat stretch of the PR roller coaster?

Jul 21, 2019

Sandra Stewart

Sandra Stewart

Thinkshift co-founder and principal. Compulsive messaging analyzer. Climate change alarmist. Writer. Pessimistic optimist. City lover. Wine drinker.

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