Sandra StewartinThinkshifterIf your PR strategy isn’t yielding results, ask these questionsCritically examining your media relations program will help alleviate long coverage droughtsJul 18, 2023Jul 18, 2023
Sandra StewartinThinkshifterStory ideas with legs stand on these four pillarsThe best ideas are meaty enough for a journalist to explore and have broader appeal so they don’t smack of pure self-interest.Jan 17, 2023Jan 17, 2023
Sandra StewartinThinkshifterIs your messaging past its sell-by date?Even the smartest messaging can go stale—these red alerts indicate that it’s time for a refreshNov 16, 2022Nov 16, 2022
Sandra StewartinThinkshifterImpact brands need impact service providers—here’s whyWorking with mission-aligned providers ensures your advisers deeply understand and can help you achieve your mission.Aug 8, 2022Aug 8, 2022
Sandra StewartinThinkshifterLessons from 10 years of impact PREnterprises challenging business as usual need a PR strategy that mines breakthrough thinking and proven impact to overcome status quo biasJan 14, 2022Jan 14, 2022
Sandra StewartinThinkshifterMedia training Rorschach test: know your persona, give better interviewsWhether you’re a preparer, an improviser or a futurist, understanding your strengths and weaknesses will help you tell your story wellDec 14, 2021Dec 14, 2021
Sandra StewartinThinkshifter3 ways to build your brand story through turbulent timesA clear, compelling brand story attracts people in good times and keeps them loyal in bad times—as long as you keep building itNov 30, 2020Nov 30, 2020
Sandra StewartinThinkshifterReal thought leadership has these 4 brand-building qualitiesOriginal expert thinking on problems and possibilities can be a powerful brand builder as long as it hits these marks.Aug 6, 2020Aug 6, 2020
Sandra StewartinThinkshifterPR 2020: time to take a risk?Three factors that define the media landscape in 2020, and how to navigate themFeb 10, 2020Feb 10, 2020
Sandra StewartinThinkshifterAre you stalled in a flat stretch of the PR roller coaster?Ups and downs are normal in PR, but if you’re stuck in a long flat stretch without results, it may be time to check the basics.Jul 21, 2019Jul 21, 2019