One of the best ways to build your audience is through content writing for your blog. But, how do you make sure it’s SEO content without overdoing it?
Exactly how do you make it work? Finding the right balance can be difficult when you have to navigate all the rules and myths that come with search engine optimization. We all know ‘content is king,’ but isn’t it enough just to write awesome blog posts?
When you write great content, the whole idea is for people to see it. And that usually starts with a search online, so that’s where SEO comes in. Even without expert knowledge you probably know that optimizing your content gives it a much greater chance of being found.
Of course, SEO content takes longer to create, but it will generate more traffic. With the increased exposure, your it will rank higher with Google.
That said, it doesn’t mean you have to get too hung up about it. Getting a good balance in your content without overdoing the SEO, is easier than you think.
The Quality of Your SEO Content is Vital
First and foremost, your content must have value and be useful. It should help your customer solve a problem. According to top marketers, quality has become the number one ranking factor within Google.
If you know your target audience well, you’ll also know the type of problems they’re experiencing. So, your content should help your customer overcome their obstacles, give them something to ponder or add to their existing knowledge.
Perhaps you have some new information to share. A new technique you’ve recently developed or some industry breaking news you know your customers would value.
Your content should also be entertaining. People love reading human interest stories. You could highlight an inspirational case study or a personal story, to add value to your message.
Content that includes a story people can relate to is more likely to be shared. It’s also more likely those same people will keep coming back for more.
Keyword Research is Equally Important, Too
Even if you’re not an expert and only know the basics, you can still write good SEO content for your blog. Just make sure you don’t overdo it with those keywords.
The keyword you choose must sit naturally within your content. Too many and you’ll be penalized by Google for keyword stuffing.
Think of them more as a marker to let Google know which direction to go.
Researching keywords tells you not only which topics are being searched for, but also what your chances are of ranking for them.
Free Tools to Help With Keyword Research
One of the most popular keyword planner tools is Google Adwords. But, to use the free tool, you do need to sign up.
An alternative is Ubersuggest. This is a free tool which gives you a list of keyword ideas with cost per click, search volume and ease of ranking.
It also displays a SERP (Search Engine Results Page) analysis, giving you estimated visits per topic, number of social shares and the domain score.
Another free tool is Soovle. This simple tool has the added benefit of displaying keywords from Yahoo, Bing, YouTube, Amazon.com, Answers.com, Wikipedia as well as, Google.
A word of caution is advised, though. Use these tools to help you, but don’t make it all about them. It’s all too easy to become engrossed in trying to find that perfect keyword or topic.
Before you know it, you can’t even remember what your original idea was. Use them as a guide, but know when to stop.
Where Should Keywords Go and How Many?
A great headline matters and your keyword should appear there first.
It should sit naturally so it’s definitely worth spending some time on. It’s the first thing a site visitor sees when they’re searching. But, it could also be the last, if it doesn’t make a good impression.
Think of your own experience. How many times have you looked for the answer to something, not been inspired by a headline, so you’ve clicked away and continued searching elsewhere?
If you’re not sure your headline is hitting the spot, use a free tool such as Co-Schedule.
Simply type your headline into the search bar to have it analysed. You’ll get a score and tips for improvement.
Again, don’t get too hung up with this tool. It’s very easy to get hooked on trying to get a higher and higher score.
Most importantly, make a couple of changes if needed and then stick with what you’ve got. Providing there’s no red flags and your score is around 70% or more, then you’re good to go.
Your keyword should appear in the first 300 words of your blog post. Then, several times throughout the post, as long as it doesn’t come across as forced.
At first glance, it may seem a difficult task to get the perfect balance between content writing and SEO. It needn’t be, as long as you follow some basic rules, know your limitations and don’t get carried away.
Originally published at sandrashannon.co.uk on March 11, 2019.