Learning how to proofread like a pro is essential if you want to produce killer content. You may think a couple of tiny mistakes here and there don’t matter, but they do.

It’s not only embarrassing but could also be losing you money. Your content is the first thing a visitor to your site sees, whether it’s a blog post or general website content. Do you want them to inwardly groan when they realise you’ve put ‘there’ instead of ‘they’re?’ Sometimes one mistake is enough for a visitor to click away, never to return!

Proofreading your content will improve its…

As one of the most prolific and successful fiction authors of our time, Stephen King knows a thing or two about writing.

Since the publication of his first novel, Carrie in 1974, he’s written over 60 books and sold many millions.

He even wrote a book called On Writing, back in 2000. In it, King dedicates a little more than half of its 238 pages, on explaining the mechanics behind a successful career as a writer.

Of course, it’s easy to assume his advice only applies to fiction writers, but that would be a mistake.

So, what can Stephen King…

Content marketing in 2019 is still the best way to increase visibility, but only if you write marketing blogs your clients will love and want to read.

According to many top marketers content is still king, but the rules have changed.

Today, it’s all about quality. Whereas once, you could churn out post after post of regurgitated fluff, now only valuable, informative, posts will get your business noticed.

So, let’s take a look at how to write marketing blogs your clients will love and actually read.

What Topics Should You Write About?

Before you start putting a post together, have your ideal customer in mind.


SBS Creative Writing

Lateral thinking is as easy as making a cup of coffee. Instant coffee, of course.

At this point, you may well be visualizing the process in your mind. You put the kettle on to boil, reach for a cup, take the lid off the jar of coffee, grab the milk and a spoon. Because we all know how to make instant coffee, right?

Of course, there’s nothing to it, is there? A spoon of coffee, boiling water, maybe milk and sugar, then stir. And that’s about it.

Or is it? Not if you apply a little lateral thinking. Here’s how…

One of the best ways to build your audience is through content writing for your blog. But, how do you make sure it’s SEO content without overdoing it?

Exactly how do you make it work? Finding the right balance can be difficult when you have to navigate all the rules and myths that come with search engine optimization. We all know ‘content is king,’ but isn’t it enough just to write awesome blog posts?

When you write great content, the whole idea is for people to see it. And that usually starts with a search online, so that’s where SEO…

Creating successful case studies will add value to your content marketing. People love real-life stories and case studies are exactly that.

They illustrate the real life situations of your customers. More importantly, they demonstrate solutions your customers have gained by using your product or service.

People Relate to a Real-Life Story

It’s the reason they’re so powerful. People will relate to the story because it’s coming from someone just like them. Potential customers will see the message as proof of your competency and reliability.

If they have a similar problem, the answer is right in front of them, all packaged up in a case study.

Find Your Customer


Sandra B Shannon

I’m a B2B Technology Copywriter at SBS Creative Writing. I write data-driven content that drives traffic and wins more customers. www.sandrashannon.co.uk

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store