Sandra MullerinAn Idea (by Ingenious Piece)The advance-retreat cycle when chasing big goalsThe advance-retreat phenomenonOct 18, 2020Oct 18, 2020
Sandra MullerinThe Smarter WriterHow to write a blog introduction that hooks your readerYour introduction is the second most critical part of your blog post after the post title. After you invest time into carefully crafting a…Sep 24, 2020Sep 24, 2020
Sandra MullerinThe Smarter WriterCopywriting style guide examplesWhat is a copywriting style guide?Sep 15, 2020Sep 15, 2020
Sandra MullerinThe Smarter WriterWhy you need a content audit even if you don’t know what one isIf you want to gain a deep understanding of the content on your current website, see what’s working well, and what’s not doing so well and…Aug 27, 2020Aug 27, 2020
Sandra MullerinThe Smarter WriterThat vs whichWhere and when to use ‘that’ or ‘which’ is a little complicated, so if you’re not sure if you’re using them correctly, you’re not alone. I…Aug 19, 2020Aug 19, 2020
Sandra MullerinThe Smarter WriterWhat the FAQ?Why FAQs provide a poor user experienceAug 13, 2020Aug 13, 2020
Sandra MullerinThe Smarter WriterWhere to find inspiration when you feel uninspiredIs there anything more frustrating than showing up to do the work but feeling paralysed by a lack of inspiration? Where to find…Jul 26, 2020Jul 26, 2020
Sandra Muller10 tips to help you become a more productive, prolific and profitable writerI don’t know anyone who doesn’t want to be a more productive, prolific and profitable writer.Jul 2, 2020Jul 2, 2020
Sandra MullerinThe Smarter WriterThe ‘What’s in it for me?’ (WIFM) Factor in copywritingUs writers are always told to write for our target audience. It’s Copywriting 101. Just like Anna in the King and I, we’re getting to know…May 31, 2020May 31, 2020
Sandra MullerinThe Smarter WriterWhen you want to say something but it’s already been said beforeYou know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build…May 28, 2020May 28, 2020