RAMONES: Arturo Vega and the Making of the Logo Heard Round the World

Sandra Hale Schulman
Nov 1 · 10 min read

By Sandra Hale Schulman

“Even fashion’s savviest marketing minds would be hard-pressed to rival the split-second recognition of the band’s logo, dreamed up by [Arturo] Vega, and today almost as universal as the Nike swoosh.” Vogue

In 1971 budding artist Arturo Vega (October 13, 1947 — June 8, 2013) was arrested in Mexico City with 149 others. The big bold black capital letter headline read “Federal Judicial Police Arrest 149 Drug Addicted Hippies of Both Sexes” in the Mexican daily El…

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Sandra Hale Schulman

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Sandra Hale Schulman is an arts writer, curator and film producer. Her work has appeared in Billboard, Variety, and Rolling Stone.

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