1. You monopolize the market
People do not have other options. They can only buy from you.
You can get away with an ugly website or even assaulting your clients.
Think United Airline. Despite their recent PR nightmare, you may end up flying with them soon given 70% of US domestic routes are monopolized ones.
2. You sell a necessity
Example: gas, a HIV drug or a cancer cure.
You might only need a decent looking website, and a disclaimer for FDA compliance.
3. You have made enough money from your network
A professional-looking website is to gain trust…
If you have already made enough profits from your friends and acquaintance, save your money.
4. You sell boring services which makes people’s life better
Example: cleaning, dog-walking, laundry, FedEx.
You provide a familiar service that has been around for a while. People know what you do. They just need you to be available to get the job done.
5. You don’t have to explain to people what you do.
The first time I met Alex. He was marrying my cousin. His introduction:
- I worked as a consultant.
- Oh what kind?
- We advise on the complexities of shifting socio-spatial balances in transformative urban systems for decision-makers in both the public and private sector.
Yeah, I didn’t remember his saying that. For this article, I had to copy-paste from his company’s website.
Though, I remember his fiancée saying “I never understand what he does for a living”. She still doesn’t. They have a 3-year-old kid now.
If you happen to work in block chain, bitcoin, AI, virtual reality, augmented reality and bio-engineering.
Innovation. Future industries that 99% of literate human do not understand.
You cannot get away with a confusing, ugly website.