PinnedSandra WahigaDIGITAL ASSET PROTECTION, WHERE TO START FOR FINTECH-KENYAKenyan cyberspace has seen key emerging technologies over the years. This has been characterized by several innovative technologies…Aug 24, 2022Aug 24, 2022
Sandra WahigaIdeal Customer Profile: Making it Easy as ABCEvery marketer knows that trying to sell to everyone is a recipe for failure. The real challenge? Identifying and focusing on the right…Sep 10Sep 10
Sandra WahigaFrom Marketing to Tech: My Unplanned Journey into Product MarketingHave you ever found yourself diving headfirst into the unknown, hoping your skills and passion will lead the way? That’s exactly how I…Jul 30Jul 30
Sandra WahigaDo you believe in Santa? -Storytelling ‘The Magic’ of Product Marketing Pt 2.If i could paint the picture of me as a young child counting down the days to Christmas, I would have to talk about Coca-Cola . Santa on a…Jul 10Jul 10
Sandra WahigaStorytelling ‘the magic’ of Product Marketing Pt 1One of my all-time favourite TV shows had a single phrase echoed through every episode and subsequent seasons; “winter is coming”. I can…Jul 8Jul 8
Sandra WahigaCyberattack and Fintech, KenyaThe Kenyan cyberspace has seen key emerging technologies over the years. This has been characterized by several innovative technologies…Dec 29, 2023Dec 29, 2023
Sandra WahigaBad Publicity Is Still PublicityBecause we love what we do, I am still at the office developing technical specifications for a B2B pitch I have tomorrow, but that entirely…Feb 27, 2023Feb 27, 2023
Sandra WahigaProduct Management is largely people managemenhttps://www.linkedin.com/posts/sandra-wahiga-b70786222_productdevelopment-productmanagement-management-activity-7029798649014435840-Qyv5?utm…Feb 10, 2023Feb 10, 2023
Sandra WahigaIt isn’t just MarketingProduct marketing seems to be something so easy to categorize yet quite hard to breakdown. And the more you get into it, the more the sand…Jan 27, 2023Jan 27, 2023
