INS: A global decentralized wholesale market ecosystem

The global grocery industry is dominated by mass market retail chains. At the national level in many countries, large wholesale market shares are often in the hands of some retailers.
While some amount of buyer power is understandable and is only desirable for competitive advantage, High levels of concentration lead to an imbalance of buyer power in the supply chain.

INS founders gained a first-hand and practical experience in the grocery industry while developing and growing Instamart, the largest venture-backed grocery delivery operator in Russia. Instamart employs over 200 people, has signed contracts with the largest retailers in the country, ​and ​works ​with ​the ​leading ​grocery ​manufacturers.


The INS ecosystem will become the first global decentralized grocery marketplace where consumers can buy products directly from manufacturers, enjoy low transparent prices for a wide range of high quality products, and save on direct promotions. Manufacturers compete for consumers ​and ​interact ​with ​them ​directly.

INS Ecosystem Limited, incorporated as a BVI company (“INS”), is the official entity that creates the INS tokens, platform and technology. INS is focused on releasing open source cryptographic technologies that enable operation in the INS ecosystem. For the avoidance of doubt, the INS tokens do not provide token holders with any ownership or other interest in INS. Token holders are ​not ​entitled ​to ​any ​guaranteed ​form ​of ​dividends, ​revenue ​distributions, ​and ​voting ​rights.

Ecosystem Participants

The ecosystem will be built in accordance with a scalable and decentralized approach that ensures ​stability ​and ​sustainability ​in ​the ​long ​term.

The ecosystem will involve the following participants, which will participate as depicted in the next ​diagram:

— Platform

— Consumers

— Manufacturers

— Fulfillment ​(fulfillment ​center ​operators ​and ​workers, ​couriers)

INS Platform

The INS platform is a decentralized marketplace that allows manufacturers to join, publish their products for sale, carry out promotion and loyalty campaigns, and get feedback from consumers. It enables consumers to order those products and facilitates the order fulfillment

INS ​roles ​include:

— INS ​token ​creation ​and ​the ​token ​launch ​to ​fund ​development ​and ​expansion

— Establishment ​of ​a ​decentralized, ​fair ​and ​secure ​model ​for ​order ​execution — Development ​of ​smart ​contracts ​to ​run ​the ​order ​payment ​and ​fulfillment ​process

— Release of the customer website and app, fulfillment app for fulfillment center workers and ​couriers, ​and ​web ​interfaces ​for ​manufacturers ​and ​fulfillment ​center ​operators

— Creation ​of ​an ​effective ​incentive ​model ​for ​all ​parties ​to ​join ​the ​INS ​ecosystem

— Development ​of ​an ​active ​marketing ​campaigns ​to ​ignite ​initial ​traction

— Elaboration ​of ​the ​ecosystem’s ​regulatory ​aspects

Blockchain & Smart Contracts

Blockchain is a shared-database technology, mostly popular for underpinning bitcoin digital currency. ​It ​works ​with ​linked ​databases ​that ​update ​digital ​ledgers ​unceasingly.

The INS platform is designed as a very high-load system. The market potential for the INS ecosystem consists of billions of users, each of them making dozens of orders per year. The main focus is on performance, in which we seek smart contracts support, predictability, stability, and ease of use. We plan to use the most proven and scalable open source technologies and constantly ​monitor ​alternative ​technical ​implementations.

Blockchain Applications In INS:

— Smart ​contracts: Blockchain and smart contracts provide the tools and framework to create a new generation of marketplaces where supply and demand sides can engage in trusted trading transactions, according to various business rules, without the need of a central brokerage entity. Consequently, the same way online marketplaces disrupted many traditional brick and mortar businesses, blockchain and smart contracts will give birth to a new kind of peer-to-peer marketplaces ​that ​will ​unsettle ​the ​current ​ones.

— Payments: The payment process in e-commerce currently entails more than 10 different steps to settle a transaction and up to 15 separate fees to pay for payment gateways, thus making transaction fees range from 2% to 6%, a long route that could be cut short with blockchain use. Blockchain is the perfect tool for ecommerce to be more efficient and more trustful. Payment processing through blockchain has a significantly bigger potential for transaction high speeds and low prices, let alone all the possible variety of ways smart contracts can improve both ecommerce and payments. A tokenized ledger will provide a complete token-based system, similar to “real” money where tokens are sent and exchanged at different times and for different reasons, based on ​predefined ​rules ​and ​events.

— Supply ​chain ​management: E-commerce companies must manage a complex supply chain of manufacturers, third-party vendors, carriers and logistics providers. A blockchain of the transaction, containing order details and negotiated fees and commissions (in the form of smart contracts) will be used to capture documents, delivery and possible return events, and drive financial settlement with fewer opportunities for dispute. The public-private nature of blockchain records means that each party can make data visible to the others. All parties have visibility into the transaction and no ​custom ​interface ​has ​to ​be ​negotiated ​between ​partners ​(only ​to/from ​the ​blockchain).


We plan to develop and publish a website and mobile apps for consumers, as well as mobile apps ​and ​web ​interfaces ​for ​all ​other ​ecosystem ​participants.


Consumers will shop for groceries and provide feedback on the website or in the apps. The official consumer app implements the consumer side of the model including access to smart contracts ​and ​access ​to ​products ​from ​a ​decentralized ​cloud ​storage.


The fulfillment app will provide a smooth order fulfillment process to allow fulfillment center workers and couriers to coordinate with each other, manufacturers and consumers. The fulfillment ​app ​will ​be ​published ​on ​Android ​Play.


The web interface for manufacturers will run in a web browser without the requirement of local installation and allow to perform all actions, including listing and editing products, performing stock ​control, ​setting ​delivery ​options ​and ​reward ​policies.



The INS token is a core component of the INS ecosystem and is designed to facilitate all kinds of operations that make the token an integral part of the ecosystem and the driver for its economy. The INS token is fractionally divisible, transferable and fungible.The token balances and transfers will be tracked by INS. In the case of any force majeure, such as large token theft, contract compromise, or a disrupting change of Ethereum protocol, INS may opt to freeze token transfers and issue a new token contract with balances replacing that of the original token registry by certain date. In the case of an Ethereum fork, INS will properly announce which branch ​it ​will ​support.

After ​the ​ICO ​period, ​all ​contributors ​will ​receive ​an ​ERC20 ​exchangeable ​INS ​tokens ​on ​the Ethereum ​network. ​Whenever ​the ​INS ​blockchain ​is ​launched ​with ​its ​own ​token ​mechanism, ​the ERC20 ​token ​will ​be ​always ​accepted ​for ​exchange ​to ​a ​new ​token ​1-to-1.
INS ​Token ​Contract ​Address: 0x5b2e4a700dfbc560061e957edec8f6eeeb74a320



— Start ​date: 11:00 ​AM ​(GMT) ​on DECEMBER ​4, ​2017

— Payment ​methods: ​BTC, ​ETH, ​LTC, ​DASH, ​USD ​(bank ​transfer)

— Soft ​cap: 20,000 ​ETH

— Hard ​cap: ​60,000 ​ETH

— Token ​exchange ​rate: ​1 ​ETH ​= ​300 ​INS ​tokens

— Total ​token ​supply ​(max): 50,000,000

— Min ​purchase: 0.1 ​ETH


— The ​exact ​number ​of ​tokens ​generated ​depends ​on ​the ​amount ​of ​funds ​contributed

— No ​token ​creation, ​minting ​or ​mining ​after ​the ​end ​of ​the ​ICO ​period

— Tokens ​will ​be ​transferable ​once ​the ​ICO ​is ​completed

— If ​the ​soft ​cap ​is ​not ​reached, ​funds ​will ​be ​returned ​to ​the ​participants

— Upon ​reaching ​the ​hard ​cap, ​the ​ICO ​will ​end ​immediately

Our roadmap involves many different aspects, such as technology development, operational infrastructure installment, signing partnerships, and launching marketing initiatives. The preliminary ​roadmap ​is ​presented ​below. ​Dates ​and ​activities ​may ​be ​subject ​to ​change.


Peter Fedchenkov : Founder

Dmitry Zhulin : Founder

Dmitry Khovratovich : Blockchain & Smart Contracts

Prabhakar Reddy : Asia Expansion

Paul Yakshankin : Technology

Michael Schmidt : US Expansion

Fedor Lisitsyn : Manufacturer Relationships

Frank van der Tol : Europe Expansion

Maria Lapuk : PR

Dmitry Gladkov : Legal

For More Informations



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Ethereum: 0x0FD57Cc2b0b2b81313d3840f29c0290555831332