From a brand Storyteller’s perspective. — I remember presenting a strategy for a company the other day. After presentation, I asked the client, "Did it capture your thoughts and give you clarity on how to present your brand?" He responded, "Yes, but I’m more interested in seeing the logo and the other interesting parts." This is…

ASKING THE RIGHT QUESTIONS — Growing up I liked asking questions. If you told me two people were fighting, I wanted to know who they were, why they were fighting, who started it, whether someone got hurt etc. A lot of people didn’t like it. So I kept hearing, "You like asking questions too much."…

An insecurity I battled with when I started Copywriting! — When I started writing for Businesses, I would visit the websites of big companies to see how their copies were written. Most of them had a bunch of big words packed together. And it was just hard to understand the exact product/service they offered. I'd visit a website and see…

Well, there’s a Startup making sure that never happens again — EscrowPay Brand/Content Strategy - Case Study PROJECT DESCRIPTION Last year I worked with Designbeegh on the brand & Content Strategy for EscrowPay. The aim of the strategy was to identify EscrowPay’s vision, mission, core values, message and how best to communicate them through various touchpoints. ABOUT THE STARTUP If you've ever sold something or shopped online, then you've probably been scammed…

I always thought marketing was not for me because I wasn't a talkative and didn't have the heart to "manipulate" people. I thought talking a lot and being a manipulator were key to selling successfully. Little did I know I was wrong. It would take reading "Building a Story Brand"…

Solah Africa is making it possible for creatives to get access to electricity 24/7 through their affordable Off-the-grid Solar System. — If you’re a creative in Nigeria, it’s likely you’ve lost so many opportunities to unstable electricity. Without any warning, you know the light can go off at any moment preventing you from ironing your clothes for an important interview or losing out on a dream job or gig.

Brand Communication Strategy for Outloud Speakers School — Case Study — OVERVIEW This is the case study of the Brand Communication Strategy done for Outloud Speaker’s School. We worked on this strategy in a group of five as part of the project work for a Brand Communication workshop. …

It was around 6 pm. We had gone for a meeting in preparation for a community event. The team in charge of the event was made up of a group of young people, including myself, who were passionate about making an impact in the community. After the meeting, I was…

MY THOUGHTS ABOUT THE LIQUID DEATH BRAND — The first time I read about Liquid death, I was fascinated about the fact that water was packaged in a can. I thought of how cool it would feel to drink water from a nicely designed can like that. People would look at you thinking you’re gulping the latest energy…