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The Price-Quality Heuristic
…ease do not assume that your new found knowledge is somehow absolute. Don’t assume that your finely honed palate is better than anothers. Definitely do not assume that your ideal wine is everyone’s ideal w…
…oom, opens a wine and enjoys it for what it is panics the minute an expert enters, hoping to not be admonished for their choice. They have been taught that there is a correct answer to the question: is this win…