The Trouble with Instagram Stories

I enjoyed reading this TechCrunch interview with Kevin Systrom where he openly gave credit to Snapchat for their ‘Stories’ feature, and talked about how copying it for Instagram inevitably created something different.

What I’ve observed matches much of what’s been said: it gives most people a much larger starting audience compared to what a new Snapchat user has, which increases the likelihood of success; it’s really well implemented (I especially like that switching from one user’s Story to the next has a different transition animation than skipping a scene, making it much clearer that you’re on another person now); and it makes Instagram a more complete place to look into the two sides of a person’s life: the imperfect moment and the photograph worth sharing.

BUT one early side effect has also materialized, and it’s already changing the way I use Instagram. In short: I don’t want to see many of these Stories! I follow a variety of different accounts, from brands, obvious social media influencers/shills, dogs, cats, interesting strangers, and friends. It’s Day 2 since the launch, and many of them have flooded my feed with too much uninteresting stuff. For many of these accounts, I want their photographs worth sharing, but not their imperfect moments. And there doesn’t seem to be a way to only follow one type of content on a per user basis.

So I’ve started to unfollow people. Which I’m sure Instagram doesn’t want.

In fact, the last major feature they added (an algorithmically sorted timeline) was probably aimed at getting people to follow more accounts. It let me add people without cluttering up my feed to the point where I’d miss posts from those I really really liked. For example, I could follow Canon cameras’ account for their occasional spectacular photos, but still see more personally interesting updates from my friends first. No problem. This morning, I unfollowed Canon because their chatty video Stories were getting in the way of my seeing life updates from friends.

There isn’t this problem right now on Snapchat, which makes me think it might eventually win out if people want to keep these separate. I’m not sure how Instagram might resolve this, but there’s definitely a difference here. Namely, not all social content is created equal.


The one other reason why I’ll continue to use Snapchat is their new Memories feature. Instagram Stories doesn’t let me do the same things.