Present and future of fashion.
With the rise of fashion-tech we’re seeing new business models evolve and technologies, like 3D printing, being tested on the field. This shift has started few years ago and probably in the next ten years the majority of the aspects of the fashion industry are gonna be reinvented.
Let’s try to explain why and how fashion is an interesting industry to work on.
From a business perspective :
- Creating — putting down ideas and getting prototypes;
Design comunities like Spreadshirt helps artists create and sell their designs(great to test market).
- Producing — getting product ready for customers;
As 3D and IoT evolve and make manifacturing easier, cheaper and faster, more and more companies like Thursday Finest and Inklocker will permit everyone to create and deliver on-demand designs from the most simple to the most luxurious in a matter of hours.
- Advertising — bringing product in front of customers;
Once the product is ready for production and it’s time to get clients, startups like Popular Pays connect you directly with influencers and permit you to find the best fitting ones and analize results.
- Selling — front-end, payments and delivery;
With services like WooCommerce, Big Cartel and some interesting plugins it’s easier than ever to have your online, customizable, selling website. Even logistics know cost less and is more data driven permitting even companies with small numbers to thrive and grow.
From a customer perspective :
- Finding — looking for a piece;
You can find more about this in: The state of e-tailers.
If you’re looking for a new piece you have all you can think about at Lyst, or check independent designers at NJAL, or look at the best boutiques around the globe on Farfetch.
- Trying — fit from your sofa;
Considered one of the biggest obstacles for online e-tailers, even if there is still not a proper solution, companies like Fits Me and Try let you get a data driven advice about size and try what you want at home without additional costs.
Anyway, If MagicLeap’s thing turns out to be what it seems then, probably, the companies above should rethink about their business model.
- Buying — payment and delivery;
This point is all about omni-channel, the idea of shopping, discovering and buying across all the channels in a connected manner.
Farfetch is doing a great job here with services like Click and Collect and the possibilty to returns garments for free at any boutique of your country that is part of their network.
They are actually building an infrastructure for this to grow and scale well.
For businesses that are not as big as Farfetch, Social Annex can give you the needed infrastructure.
In general, stores are gonna be organized like showrooms and will be more connected and data driven.
These are my first articles but I have a lot to write about(in the next chapter We’re gonna talk about fashion-tech manifacturing and smart clothing).
Anyway if you’re interested in staying up to date with the blog and with other news regarding garments, news and startups, consider subscribing to the weekly digest.
Originally published at ys.lavye.co on August 21, 2016.