Hi Jake, thank you for the Sprint book. As a product manager @ an Enterprise consulting and cofounder of www.tabillo.com, it was extremely useful. It was written with such simplicity that I was addicted & was one of those books which I had to finish within a weekend. All the case studies were very useful and getting results within a short period of time has always been my top priority. This is a total validation that major problems can be addressed (if not solved) quickly. However, I am a bit skeptic about a few use cases if they were really such huge problems or common business needs. In the case of Blue Bottle Coffee, the book explains that there was a need to understand the founder’s vision, customer needs, physical experience versus online etc. But I’m sure within B2C food & beverages vertical there must be many successful existing products and services which the founder could have referred to. If they really wanted to do a quick pilot, don’t you think that it would have been easier to launch 2–3 different types of online stores using an app like Shopify, hire a designer, a product manager (with expertise in same space) and accomplish more? Blue Bottle team could then monitor which store is resonating well using analytics, in store feedback etc, then invest in their own full blown eCommerce platform. All across north america and europe many venture funded startups engage external experts to achieve the same. This is evident from the growth of all design and product agencies, their talent acquisitions across the globe. Why put 5 Senior executives in a room for 5 days when they could just give 1–2 hours of their time and explain their needs to the experts who build and grow such solutions? For technology like Savioke, GV Sprint makes total sense as it was kinda new product segment, an experiment but comparatively eCommerce is much easier to tackle when you can study success like warby parker & many more. Another example is Flatiron Health and in this case I might be underestimating the complexity of the data or the report but I feel the same that these are typical projects for a digital strategist and product owner in the enterprise technology world. Again, as a “consultant” my goal here is not topoke holes in the Sprint process (which I would be adapting in few areas of my work) but looking for some insights into why such typical projects needed Senior executives locked in a room for 5 days? If I was pitching an Enterprise digital product solution to a potential customer, it would certainly become a challenge for almost every executive team in a fast growing, venture funded company to invest 5 days of their time to accomplish a solution which they hiring our team to do. Typically, we solve such problems with 1–2 hours workshops (no. of workshops depends on the project), user interviews, mapping user journeys etc. Look forward to your comments.