Sanjeev Mansotra Provides 4 Ways that Businesses in Africa Can Benefit from Switching to Renewable and Recyclable Resources

Extreme weather triggered by climate change and rampant, in some cases fatal levels of pollution are threatening to do more than diminish core economic growth. In some developing regions in Africa, where one in four people are undernourished, the situation is life-threatening. For example:

  • Pollution in the river Volta has become so widespread and toxic, that half of the population of Nigeria lacks access to clean water.
  • The glaciers atop Mount Kilimanjaro that function as an essential water tower are drying up, and according to research by the Intergovernmental Panel on Climate Change (IPCC) 82 percent of the ice that capped the mountain in 1912 is now gone.
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  • Climate change is triggering and exacerbating extreme weather events and patterns, such as the drought in 2011–2012 that ravaged East Africa, and the flood in 2000 that caused nearly 1000 deaths in Mozambique and displaced nearly 350,000 people. What’s more, according to Oxfam today over 12 million people across Ethiopia, Kenya and Somalia are in dire need of food due to reduced crop yields and livestock productivity resulting from drought, heat stress and flooding.

Yet despite the alarming and catastrophic effect of climate change and pollution in Africa and elsewhere across the planet, there are core actions that all stakeholders can take — including and especially businesses — to be part of the environmental solution, rather than unintentionally yet invariably worsen the crisis.

According to seasoned entrepreneur Sanjeev Mansotra, here are four core ways that businesses in Africa and around the planet can benefit — and truly be part of the solution — by switching to renewable energy sources like clean and abundant solar power, and wherever feasible using recyclable resources such as glass, paper, cardboard, metal, plastic, tires, textiles, batteries, and electronics:

Dramatically and Sustainably Lower Environmental Impact

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Significantly Reduce Energy Costs

Generate More Customers, Sales and Revenues

  • The Conference Board Global Consumer Confidence Survey found that 81 percent of customers believe strongly that companies should help improve the environment.
  • Research by the Shelton Group found that 50 percent of customers evaluate a company’s environmental reputation as they make vendor and product choices.
  • Research by Unilever found that 33 percent of customers purchase goods and services from brands who they feel are doing environmental good.
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Ultimately, this means the conventional perception in the business community that “going green” is cost prohibitive is a myth. On the contrary, Sanjeev Mansotra notes that businesses that make a core, concerted, authentic and sustained commitment to using renewable energy and recyclable resources elevate in their respective industries and marketplaces, and position themselves to onboard profitable, loyal customers.

Get Ahead of the Curve — Rather than Fall Behind the Times

The Bottom Line

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Entrepreneur and business owner based in UK

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