Customer service is an integral part of most successful B2B companies. So if you want to become a market leader, you need to make sure that your B2B support arm is solid. Otherwise, you’re going to lose customers. But some B2B companies use chat bots instead of people to provide…

This article was originally published on AI Business — read the original here. AI Business recently caught up with Olin Hyde, Founder, and CEO of LeadCrunch. Leadcrunch is a B2B customer discovery platform powered by artificial intelligence. It supercharges outbound sales and marketing by enabling faster revenue growth with less…

Do you know why 44% of B2B marketers meet at least once a week to discuss their campaigns? Swapping information and knowledge leads to better outcomes. So meeting to trade marketing war stories helps them find answers. But sometimes you need to look outside your organization for objective feedback. That’s…

Do you hate buyer hesitation? If so, you’re not alone. Buyer hesitation frustrates sale people in every arena. It’s also hard for them to overcome. But buyer hesitation isn’t uncommon in B2B sales. In fact, with only 25% of leads advancing to sales, there’s many opportunities to encounter buyer hesitation. …

The world of B2B sales is always changing. That makes it hard for your sales people to stay abreast of what’s happening in the industry. They need to know not only what trends are occurring in the industry, but also what competitors are doing in response to these trends. …

A lot has changed the last few years in B2B marketing. Now about 85% of B2B marketers say that lead generation is their main goal for the next six years. This goal contrasts sharply with what the goal was the last five years, which was boosting web traffic. …

When marketers start talking about leads, most of the time they seem to be talking about consumers. There’s discussions of funny videos, social media schedules, contests and email drip campaigns. The audiences are wide and often vague, from “mothers in their thirties,” to “teenagers living in Florida.” But what about…

The Millennial generation is like no other generation. Generation Y is similar to the Millennial generation in that it has its own set of characteristics. These are people who’ve left college and are in their 30s. Being slightly older, these people are rarely mentioned in the media, yet they make…

Do you struggle converting leads to sales? Everyone does at some point. It’s just part of being in B2B sales. To convert leads to sales, you must know your product or service well. And you can’t show frustration when leads object to something. …