What is Keyword Stuffing & How To Avoid It

Keyword stuffing is a black hat SEO practice that is not at all recommended.

Sankalp Bhagat
May 16 · 2 min read

It is said that using your target keyword in your blog post is a part of On-Page SEO. It helps to rank higher in search engines.

But adding more than enough keywords is bad. Your blog will not rank instead will not be indexed.

What is Keyword Stuffing?

Keyword stuffing is the practice of using keywords numerous times even of the final content makes sense or not.

It is done in an attempt to rank higher in search engines that don’t happen. It is considered as webspam.

Search engines may ban or penalize your website temporarily or permanently if you do this.

How To Avoid Keyword Stuffing?

To save your website from getting penalized, it is better to avoid keyword stuffing.

Make sure your keyword density is 1–2% that is 1–2 keywords per 100 words of content. For example, if you are writing a 1000 words article, add 10–20 keywords.

Instead of repeating the same keyword many times, use it’s synonyms or LSI keywords. You can search for LSI keywords on LSIGraph & Ubersuggest.

Where To Include Keywords?

Include your keyword at the following places for effective On-Page SEO.

  • Main Title (possibly at the beginning)
  • At least one Subheading
  • Content (1–2% density)
  • In the first 100 words or first paragraph
  • Image alt text
  • Meta description
  • In the last 100 words

Use your target keyword & related keywords at these places. Don’t overuse them.

Good luck!

Sankalp Bhagat, Author at BloggingMaze.com

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