THE GROWING DATA MARKET.

Sanket Datir
Sep 8, 2018 · 2 min read

As our phones become stronger day by day.We seem to be stuck to them always.Our smart phones have a huge impact on our daily life.And it is going to increase ascendingly.

One of the major reason of us surrendering more and more to our phones is the flexiblity,and the wide range of applications avaliable.You can literally pick any of the topic and search it on app stores you will definetly find a related application to that.

But there is another side of this story,which is a darker one.These applicaions are double edged sword,the more purposes the applicaions satisfies,the more the companies gets to know about every little aspect of our life.

The permissions that we give to these applications like location access,media access,messege access,storage access gives the developers more and more knowlede about our behaviours,daily routines,thinking pattern of every individual using those applicatons.These applications use machine learning to know the user.

With the location permision the app can constantly keep a track on the user through the gps in phone.Slowly the app collects a detailed data set of the places which we visit,the time that we spend at each place.This information is used to make a map of our preferances.

With the media permission the app can constantly access our phone for different types of media files like photos and vedios and makes a usege and prefference data of user.

It creates a data set of each user that the company can literally sell to anyone who has finances to pay.

Thus the bottom line may be that apllications definitely help us ease our daily life,but we should definitely take care of our own privacy.Because in this world of 1s & 0s we are the one who should take care of ourselves and make sure for not becoming a product in this growing data market.

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