Success Kid ran an A/B test.

3 min readSep 12, 2014

We at Wingify, makers of the A/B testing tool VWO, spend all our time running A/B tests to increase conversions for ourselves and our customers. But oftentimes, we find ourselves wondering about the deeper questions of life. What would happen if Success Kid ran an A/B test? What if overly attached girlfriend got to know about personalization? What if Bad Luck Brian got into content marketing?

And answering these questions is no easy task. They require deep research. So we spent day after day on Meme Generator and Know Your Meme learning more about our characters. Presented below are the findings from our extensive research in a slightly different kind of report.