The world’s first social media themed musical… funded by social media

Like Me — The Social Media Musical is an exciting, current and topical new show tackling the topic of social media and how it affects all of our lives. During its development history from song cycle to full-book musical, with performances in both London and New York, the show has attracted the performing talents of CRYSTAL MOSSER, MIG AYESA, DEONE ZANOTTO, CHARLIE LEVY, REBECCA FAULKENBERRY, TRACY MCDOWELL, OLIVER THOMPSETT, RACHAEL WOODING, ASHLEIGH GREY, CARL MULLANEY, LUCIE JONES, SARAH FRENCH-ELLIS, JACK SHALLOO, GEORGINA HAGEN, JAKE SMALL and ROSS WILLIAM WILD.

Our plan is simple: present Like Me — The Social Media Musical, with a full cast and band, on Broadway in mid-July, (most probably at 54 Below) to an invited audience of potential Investors and Producers. On seeing the material we’re convinced they’ll become as passionate about the show as we are and it won’t be long before Like Me is enjoying its world premiere.

If you’d like to learn more about this exciting new musical and the showcase being funded wholly by social media… click through to the campaign below to learn more.

The writers have self-funded the development of this show for the last 3 years, and it is now ready for production. New theatre is a tough old world when you’re up against the behemoths such as Phantom / Les Mis / Wicked … They’re great shows, but ultimately the theatre world needs more variety and shows that explore topics more relevant to audiences, especially in the digital age.

Speaking about the West End rather than Broadway (although I’m sure there are similar examples) there have been cases in which a new up-start show does manage to get on in a theatre, and heaven forbid actually sell tickets, the big shows notice and respond with a ticket deal — all but killing off the new show’s audience.

When you look at the fringe situation and see the knock-on effect of the theatrical giants, it is quite sad. New producers are also taking advantage of the current situation and right now, it’s really not a healthy, professional eco-system that’s being nurtured. Closer to Heaven, for example — Sold out in a few days of tickets going on sale and yet the actors are getting paid a travel card for their efforts (about $10 per day!) — Carrie — which re-opened in the West End, is paying its actors £125 a week (about $200, per week) , Chess at the Union — was a sold out show on a profit share basis and yet no profit was made (or at least declared), but it’s OK because these kids get the ‘honor’ to tread the boards whilst working call centers during the day to pay their extortionate London living costs and prove to their families that even though they were warned of this precarious life, they are going to stand up and make a difference .

We don’t want this. Our new show is a 4-hander with a band of 5 ( 7/9 in full production ) so it’s a good platform and relatively low risk. Saying that, after the most recent performance at Waterloo East, looking at the figures for a proposed 6 week run in 2016, filling the (100 seat) theatre to capacity every night wouldn’t cover the production costs, if everyone is paid a living wage.

What’s the answer? We have some theories regarding public investment in the Arts, corporate sponsorship and product placement and the potential influence and impact of crowd-funding, but one thing’s for sure Like Me is flying the flag for British theatre and we’ll take the support, gratefully, from wherever it may originate.


Like Me is a four-hand, full-book musical that tackles the topic of social media head on. A timely theme; social media is altering how we communicate as human beings, how we present and promote ourselves online and how we communicate with others — brands now enter into online conversations with their customers — Friends organize meet-ups and then post the photo evidence of those reunions through digital channels. Family members choose to communicate with each other via social media platforms, rather than phone or even in lieu of real-world get-togethers — so much of what was once done in private, face-to-face conversations, is now publicly posted on platforms such as Twitter, Facebook, Google+, Instagram and Pinterest…

Social media also influences, and is sometimes responsible for, creating relationships — how we meet our partners, how we interact and how we grow closer to others, sometimes having never met in real life… The rise and rise, and ultimately the influence, of social media on all our lives is profound, exciting and at the same time frightening.

Like Me — The Social Media Musical is the first musical to explore this worldwide phenomenon.

Funny, touching and timely, LIKE ME shows how reliant we’ve all become on social media and how we live our digital lives often in stark contrast to our real world personas. Like Me has music & lyrics by Garry Lake creator of hit comedy show Jest End!, and a book by Jon Smith Scary Musical (Waterfront, Belfast), Monte Cristo The Musical (Birmingham Hippodrome), Naughty pour Homme (Park Theatre).


Music & Lyrics GARRY LAKE | Book JON SMITH | Choreographer REBECCA HOWELL | Musical Director JAMES DOUGHTY | Stage Designer HOWARD LLOYD Sound Designer GARETH TUCKER | Casting Director — WILL BURTON

Twitter: @likeme_me