SAN Sound Whitepaper (Version 2.0)
Abstract
SAN Sound is set to revolutionize your music-listening journey with the introduction of our pioneering Web3-connected product, SANWEAR. In conjunction with our innovative music discovery experience and audio-centric economy, these ‘Hyper Reality Audio’ headphones seamlessly connect the physical world with the Metaverse, infusing an interactive social dimension into music and audio. We proudly present this hyper realistic audio dimension as “The Soundscape.”
Our innovative four-phase implementation of audio and blockchain technology aims to bridge the gap between the physical and digital realms of music listening. By creating a self-sustaining, music-centric economy, we will transform the way people experience and interact with music.
Phase 1 — Hyper Reality Audio SANWEAR
SANWEAR blends Hyper Reality Audio, blockchain, and other interactive technologies to forge a connection between the emerging Web3 domain and the conventional music and audio industries. SANWEAR is programmed to interact with corresponding NFTs, which serve to bridge listeners with the captivating realm of the audio metaverse — a.k.a. The Soundscape.
Phase 2 — The Soundscape
The Soundscape introduces social features like Hyper Reality Audio streaming for augmented concerts and audio experiences in the real world. Paired with SANWEAR, The Soundscape transforms familiar music and audio into emotional adventures. Users can pin their favorite songs in an augmented audio realm for other to discover in the real world, search for and claim digital collectibles by walking through designated geo-virtual zones detectable by sound, and join their friends in listening to the same music globally in real time.
Phase 3 — S**** Music Discovery Experience
“S****” stands as the centerpiece of The Soundscape, employing cutting-edge blockchain and crowdsourcing technologies to champion independent musicians and their fans. By cultivating a dynamic, interconnected relationship between artists and fans, S**** transforms talent discovery, revenue generation, and musical influence. Musicians have the ability to interact with their fanbase, who in turn can immerse themselves in live music through augmented audio and effortlessly share their favorite music across The Soundscape.
Phase 4 — T*** Marketplace
“T***” completes the SAN music ecosystem, providing a marketplace for virtual concert, NFTs, merchandise, premium Soundscape features, tickets, and more. Users can earn tokens through various activities on S****, which can then be utilized to unlock music-related experiences and develop relationships with artists and other fans. Some experiences will be gated by tokens and reputation, while others will be open to all.
With our holistic approach, SAN aims to radically reinvent the way people experience and engage with music by seamlessly integrating audio experiences, interactive features, and blockchain technology.
To get started:
You must purchase and Soulbind a SAN NFT to gain login access to The Soundscape and SANWEAR. Additional access perks include entry to global SAN music events and limited-edition collectibles, such as audio hardware, physical art, and fashion apparel.
SAN NFTs, after being minted or purchased, can be traded or “Soulbound”. Soulbinding effectively binds the NFT to that specific wallet forever, which thereby creates a unique login identifier for the SAN Sound ecosystem. Soulbinding as a pseudonymous method of authentication for a live service model software package is a fresh use case for NFT technology. As a user interacts with SANWEAR and the Soundscape, key Zero Knowledge Proofs are deployed to protect the user’s data, while still providing each musician with the accurate demographic information needed to grow their brand. Couple all this with a pioneering “Listen-to-Earn” tokenomics model — where fans earn governance tokens that can be used to increase the visibility of their favorite songs and artists as well as purchase various goods, both digital and physical — these novel and advanced applications of blockchain and audio empower musicians and fans to support and elevate one another in an exciting, secure, and user-friendly manner.
The SAN ecosystem will uproot an antiquated industry and to prove that fans and musicians are symbiotic. Immerse yourself in The Soundscape at home or through our worldwide community.
What ongoing problems is SAN solving?
Problem: The “Metaverse” seeks to merge Blockchain, Gaming, and VR/AR technologies, creating a seamless digital-physical world of interaction; however, existing solutions face challenges in connecting the digital and physical worlds due to limited understanding of these technologies’ true potential and application.
- Existing Metaverse companies have failed to capture one of the most vital and emotionally rich human senses: hearing. Visually, AR/VR is close to replicating real life, but the auditory experience is not yet close to reproducing a realistic experience.
- Crucially, there is an unexplored digital audio realm that can offer new experiences, interactions, and community touchpoints. No one has yet attempted to unlock this audio realm.
- Moreso, current access methods to the Metaverse are inadequate and unnatural, as they require users to engage with cumbersome and tethered technology. Virtual reality headsets confine users to indoor spaces, while augmented reality applications on mobile devices necessitate a constant interaction with screens. These limitations hinder the immersive experience.
By addressing these issues, the Metaverse can unlock its full potential and provide users with a truly immersive and natural experience that revolutionizes the way we interact with both the digital and physical world.
As a result, the music and audio industries have yet to competently adopt Metaverse, NFT, and blockchain technology, whereas Web3 music is hindered by technical and legal complexities, a lack of comprehension, and competition. Addressing these challenges requires educating stakeholders, demystifying the technology, and demonstrating its value by creating innovative, immersive experiences that naturally bridge digital and physical realms.
- Currently, Music NFTs (NFTs representing or containing song files) are attempting to compete with legacy media companies and digital service providers (DSPs) like Pandora, Apple Music, and Spotify. This approach fails to acknowledge the challenges of onboarding established artists and fans to the world of Web3, given their binding deals with major labels and the complex nature of Web3 technology.
- Moreover, the current Music NFT ecosystem is hindered by outdated purchasing and royalty models. With streaming dominating the market, requiring users to purchase Music NFTs is a tough sell. Additionally, the existing royalty mechanics lack transparency and trust, with some marketplaces failing to enforce agreements entirely.
- Legal considerations surrounding shared royalties and licensing agreements for songs owned in NFT form further complicate the situation, raising questions about the legality and enforceability of these arrangements in various jurisdictions.
It is apparent that the core technology behind NFTs is underutilized and not fully understood, particularly in the context of token-gated access to music content and events, decentralized logins, and privacy. These applications, powered by the unique cryptographic properties of NFTs, have the potential to overhaul the music industry without directly competing with legacy media, benefiting both artists and fans alike.
Disclaimer
The information provided in this whitepaper pertaining to SAN, LLC. (“SAN” or the “Company”), its business assets, strategy, and operations is for general informational purposes only and is not a formal offer to sell or a solicitation of an offer to buy any securities, options, futures, or other derivatives related to securities in any jurisdiction and its content is not prescribed by securities laws. Information contained in this presentation should not be relied upon as advice to buy or sell or hold such securities or as an offer to sell such securities. This whitepaper does not take into account nor does it provide any tax, legal, or investment advice or opinion regarding the specific investment objectives or financial situation of any person. While the information in this whitepaper is believed to be accurate and reliable,
SAN and its agents, advisors, directors, officers, employees, and shareholders make no representation or warranties, expressed or implied, as to the accuracy of such information and SAN expressly disclaims any liability that may be based on such information or errors or omissions thereof. SAN reserves the right to amend or replace the information contained herein, in part or entirely, at any time, and undertakes no obligation to provide the recipient with access to the amended information or to notify the recipient thereof.
Neither we nor any of our representatives shall have any liability whatsoever, under contract, tort, trust, or otherwise, to you or any person resulting from the use of the information in this whitepaper by you or any of your representatives or for omissions from the information in this whitepaper.
NFTs and Soulbound
NFTs (non-fungible tokens) are tradable assets that can be uniquely identified from other alike assets. While largely used to represent ownership and access to on-chain communities, the technology powering NFTs has serveral untapped use cases — one use case being soulbound implementation.
The core premise is that soulbound NFTs are non-transferable assets; once in a wallet, an NFT is forever locked in that wallet. Soulbound NFTs have been discussed by Vitalik Buterin and experimented with by companies like POAP. While there are several uses for a soulbound NFT, most utilization is in token-gating — access to a physical or, more commonly, digital asset or experience that requires the unique cryptographic identifier of the token.
How SAN uses soulbound integration will push the boundaries of what is considered feasible for NFT applications. At mint, all SAN NFTs were free (other than Ethereum network fees) and tradable, as is standard; however, if a holder wishes to access the full SAN ecosystem, such as SANWEAR, login access for The Soundscape, VIP access to global SAN events, the ability to claim weekly collectibles, etc., a holder must first “Soulbind” their SAN NFT.
You can Soulbind you NFT here: (Soulbind)
While the tradable SAN NFT was free at mint, Soulbinding a SAN NFT requires a one-time payment. There are several levels for holders to choose from that match their interest and commitment levels (see Soulbound Levels). When a holder chooses their desired Soulbound Level, they are forever locking that NFT into their wallet in exchange for access and utility. A unique component of opt-in soulbinding is that the circulating supply of SAN NFTs becomes, effectively, deflationary — roundly considered a positive mechanic of a fixed-supply economy.
Once in a soulbound state, the NFT acts as the holder’s token-gated login to The Soundscape and general ecosystem, with additional perks (per the holder’s desired Soulbound Level).
Soulbound Levels
Soulbound Levels are for each user to decide their level of commitment to the SAN Sound ecosystem. All levels receive varying access to The Soundscape, SANWEAR, SAN live music events, lifetime whitelist spots for future drops, etc. The chart below is a high-level overview. For more specific details on Soulbinding, click here.
What is the cost to Soulbind?
- Level 1 (Citizen) is available for 0.4 ETH
- Level 2 (Defiant) is available for 0.7 ETH
- Level 3 (Hanzoku) is available for 1.03 ETH
- Level 4 (“The 33”) is available for 5 ETH
(Note for Level 4 only: Special Offerings include everything in Level 3 with more personalized access. While other levels are unlimited, there will only be 33 spots available for Level 4.)
Experience Hyper Reality Audio for the First Time!
Your key to The Soundscape is called SANWEAR.
SANWEAR blends Hyper Reality Audio, blockchain, and other interactive technologies to forge a connection between the emerging Web3 domain and the conventional music and audio industries. SANWEAR is programmed to interact with corresponding NFTs, which serve to bridge listeners with the captivating realm of the audio metaverse — a.k.a. The Soundscape.
Why SANWEAR?
Beyond highly commoditized audio hardware companies, like Anker, Harman, and Apple, SANWEAR represents a departure from the legacy headphone industry. SAN operates as a Web3-first company, leveraging traditional Web2 technology and practices to seamlessly transition consumers into a Web3 community.
Our team brings together a wealth of experience and skill in headphone audio engineering, blockchain technology, and a deep understanding of the music industry. Unlike most audio brands that rely on design houses, factories, or external audio experts, our team boasts a unique standard for audio quality developed and refined over a decade. We continually evolve and perfect our proprietary sound engine recipes and ingredients, resulting in ‘Hyper Reality’ sound that is unlike anything that exists on the market today.
Our approach to audio engineering is holistic and hands-on. We design and build everything from scratch, ensuring full control over mechanical design, electronics, industrial and ergonomic design, manufacturing, and sourcing. This comprehensive approach allows us to create Hyper Reality Audio products with exceptional comfort, ergonomics, and usability.
Other brands often focus on features and price points, but we strive to create an emotional experience that connects listeners and artists through music. By leveraging Web3 technology, we build a community and brand centered around the interactive aspects of audio, fostering emotion and passion.
David Leung, our Head of Hardware and Chief of Product Technology, was the founding engineer and “Golden Ear” at Beats by Dre and former global head of product development at Monster Products. His unrivaled expertise in audio engineering, product design, and manufacturing results in SANWEAR’s Hyper Reality Audio quality, offering listeners a music experience unlike anything else.
Devin Marty, our Head of Blockchain Technology, is the architect of SANWEAR’s Web3 features and integrations, as well as the Soundscape platform. Devin’s background in decentralized network architecture, ecosystem growth, and token-economic design has led to the development of the world’s first Web3-enabled headphones and the Soundscape, merging the physical and metaphysical social dimensions of music listening.
Using Soulbound NFTs as decentralized identifiers transforms SANWEAR into a physical key that brings the boundless possibilities of the metaverse to the audible world. Integrating audio hardware with blockchain assets and functions is a more tangible and practical way to bring blockchain to the music industry. We are confident that SANWEAR will be an everyday device that music lovers use to collectively experience sound in an entirely new and social way.
SANWEAR will ship in Summer of 2023 to all Soulbound NFT holders.
The Soundscape
The Soundscape introduces social features like Hyper Reality Audio streaming for augmented concerts and audio experiences in the real world.
Paired with SANWEAR, The Soundscape transforms familiar music and audio into emotional adventures. Users can pin their favorite songs in an augmented audio realm for other to discover in the real world, search for and claim digital collectibles by walking through designated geo-virtual zones detectable by sound, and join their friends in listening to the same music globally in real time. The Soundscape aims to offer SANWEAR owners an unparalleled music experience.
The Soundscape will ship in Summer of 2023 to all Soulbound NFT holders and will be available on both iOS and Android.
Our Flagship Music Discovery Feature — “S****”
“S****” stands as the centerpiece of The Soundscape, employing cutting-edge blockchain and crowdsourcing technologies to champion independent musicians and their fans. By cultivating a dynamic, interconnected relationship between artists and fans, S**** transforms talent discovery, revenue generation, and musical influence. Musicians have the ability to interact with their fanbase, who in turn can immerse themselves in live music through augmented audio and effortlessly share their favorite music across The Soundscape.
The Chart: The SAN Chart is where top artists and songs are promoted, as determined by the number of fan amplifications. The more AMPs a fan give a song (see Liking and Amplifying), the higher the song, and its artist, climb. The Chart provides visualization for the Listen-to-Earn rewards attached to each song or artist (see SAN Tokenomics). Users can interact with the chart to listen to songs and further amplify popular songs.
Enhancing the communication between artist and fan will bleed into the social applications of our wallet partner and will be the focus of all future improvements and additions.
Liking and Amplifying
Interacting with songs happens in two ways: 1) a simple up or down like, which is a no-cost voting mechanism that does not factor into a song or artist’s chart ranking, or 2) Amplifying the song, which pushes a song or artist’s up the chart. Amplifying is outlined in the SAN Tokenomics section on this whitepaper.
Earning
Earning AMPs and SAN tokens comes at no monetary cost (see SAN Tokenomics). Simply listen and earn AMP tokens up to a daily threshold, then endorse songs with the earned AMPs to earn additional SAN tokens rewards, which can be used as promotional credits, in-ecosystem currency for future NFT drops, merch, Soundscape upgrades, and collectibles, or exchanged on partner decentralized exchanges.
Privacy
Per the team’s core ideals, the SAN Sound platform integrates Zero Knowledge Proofs — cutting-edge privacy technology — to protect fans’ data. In essence, a fan is prompted to input certain information, such as gender, age, music preference, etc. Fans are then rewarded in SAN Tokens (see SAN Tokenomics) for doing so. This information is safeguarded behind a Zero Knowledge barrier, making it provably impossible to pinpoint any individual user to their personal information. Artists can see the user data of their entire fanbase but without the ability to identify an individual account. For this reason, artists must have at least seven (7) fans/listeners to obtain general user data, so that one account cannot be pinpointed or statistically reasoned to be connected to any identifiable information.
To bring next generation privacy to our users, while still providing artists with the crucial user data they need to grow their brands, we have partnered with the #ZeroKnowledge experts and innovators at Findora. !Findora is the key to data privacy and much, much more.
Zero Knowledge Proof
What is Zero Knowledge? Universally defined, “A zero-knowledge protocol is a method by which one party (the prover) can prove to another party (the verifier) that something is true, without revealing any information apart from the fact that this specific statement is true.” Zero Knowledge Proofs (ZKPs) have been studied and used across a variety of privacy applications since 1985. The most notable modern uses include crypto exchanges like Tornado Cash, wallets like Argent Wallet, and blockchains like Findora.
To understand simply ZKPs, there is a well-known story “by Jean-Jacques Quisquater and others in their paper “How to Explain Zero-Knowledge Protocols to Your Children”. It is common practice to label the two parties in a zero-knowledge proof as Peggy (the prover of the statement) and Victor (the verifier of the statement).
In this story, Peggy has uncovered the secret word used to open a magic door in a cave. The cave is shaped like a ring, with the entrance on one side and the magic door blocking the opposite side. Victor wants to know whether Peggy knows the secret word; but Peggy, being a very private person, does not want to reveal her knowledge (the secret word) to Victor or to reveal the fact of her knowledge to the world in general.
They label the left and right paths from the entrance A and B. First, Victor waits outside the cave as Peggy goes in. Peggy takes either path A or B; Victor is not allowed to see which path she takes. Then, Victor enters the cave and shouts the name of the path he wants her to use to return, either A or B, chosen at random. Provided she really does know the magic word, this is easy: she opens the door, if necessary, and returns along the desired path.
However, suppose she did not know the word. Then, she would only be able to return by the named path if Victor were to give the name of the same path by which she had entered. Since Victor would choose A or B at random, she would have a 50% chance of guessing correctly. If they were to repeat this trick many times, say 20 times in a row, her chance of successfully anticipating all of Victor’s requests would become vanishingly small (1 in 2²⁰, or very roughly 1 in a million). Thus, if Peggy repeatedly appears at the exit Victor names, he can conclude that it is extremely probable that Peggy does, in fact, know the secret word.” (Source)
The SAN team’s motive for using ZKPs is to eliminate any worry of data profiteering and effectively promote a standard for on-chain privacy that doesn’t compromise integrity or safety of others while upholding basic rights.
Tokenomics
“If you take the proverb that “those who most want to rule people are those least suited to do it” seriously, then you should be suspicious of transferability, precisely because transferability makes governance power flow away from the meek who are most likely to provide valuable input to governance and toward the power-hungry who are most likely to cause problems.” — Vitalik Buterin
The SAN team, many of whom have extensive familiarity with DAO governance models, agree with Vitalik’s assertion and understand that governance is a foundational problem for many, if not all, existing blockchain protocols. There has not yet been a celebrated governance model that effectively limits the power-hungry and balances voting power across the financial spectrum. In the spirit of Vitalik’s soulbound paper, and to push the envelope forward for fair governance standards, the SAN team has designed a tokenomics model that gives voting power only to those who have interacted with the SAN Sound platform. While SAN tokens are the source of governance, governance votes are earned and cannot be purchased within the SAN ecosystem.
To achieve this, we have devised two states for SAN tokens to be in.
1. Locked Governance State — AMPs — Voting Credits
2. Unlocked Token State — SAN Tokens — Ecosystem Tokens
As a fan listens to music on S****, they receive Locked Governance/Voting Credits, or “AMPs”. Credits remain vested for the duration of the individual’s subscription, maxed to 3 years in the case of lifetime subscription. During the time, fans can use their voting power to endorse artists or songs they appreciate, pushing the artist or song up the Chart, which not only increases platform visibility but increases the SAN Token reward that goes to the artist and their endorsing fans.
Ex: Anne listens to 8 hours of Shift streaming and receives 10 AMPs (Voting Points). She loves DJ Bob’s music, so she designated all 10 of her votes to DJ Bob. On the Artist charts, DJ Bob jumps from #11 to #8 because of Anne’s votes. Now, DJ Bob and his fans are earning more SAN Tokens per day. At #11, DJ Bob was earning 50 SAN tokens per day and his fans (people who voted to get him to #11) were earning a share of 50 SAN tokens also, though split proportional to their vote contribution. Now at #8, DJ Bob is earning 120 SAN tokens per day and his fans (people who voted to get him to #11 and now Anne) are earning a share of 120 SAN tokens also, again split proportional to their vote contribution.
SAN Tokens are earned 1) through chart rewards, or 2) when AMPs that reach their vesting time. SAN tokens can also be purchased on partner exchanges. While musicians and fans cannot endorse songs and artists with SAN Tokens, these tokens can be used in a variety of ways.
Artists can use SAN Tokens to:
- Promote their song(s), either temporarily or prolonged (See Broadcasting)
- Use tokens on the T*** marketplace: Soundscape concert slots, merchandise, SANWEAR, slots for performing at IRL events, travel to SAN events, NFT drops within the platform, consulting advice, etc.
- Exchange for other cryptocurrencies on partner DEXs
Fans can use SAN Tokens to:
- Promote a musician’s song advertisement (See Broadcasting)
- Purchase an artist’s NFT drop, merchandise, SANWEAR, or tickets to global/Soundscape events.
- Upgrade Soundscape features
- Exchange for other cryptocurrencies on partner DEXs
The model for SAN tokenomics and governance, while novel, derives from tested models and mechanisms, such as Harmony’s effective proof of stake validator model, general liquidity pool reward model, some play-to-earn game mechanics, such as DeFi Kingdoms, and an amalgamation of several existing DAO governance frameworks.
Listen-to-Earn
The Listen-to-Earn model serves to create an effective distribution of voting power, which inherently becomes more dispersed as the platform grows. More crucially, this model enforces a no-buy-in governance mechanism where everyone has the same opportunity to vote equally.
Earning potential per epoch is expressed as f(n):
If n > a, then n = a.
s = Number of listeners within an 86,400-second epoch
a = Epoch listening limit, capped at varying maximum for each 86,400-second epoch
n = Duration a user listened for in seconds, measured at each 86,400-second epoch.
f(n) = (Epoch Token Supply / (Number of Listeners in Epoch × (Epoch Listening Limit / Number of Seconds Played During Epoch)), where the epoch listening limit is greater than 0 and less than 86,400; and If the Number of Seconds Played During Epoch > Epoch Listening Limit, then Number of Seconds Played During Epoch = Epoch Listening Limit.
To earn AMPs (Locked SAN tokens in governance state) a user listens to (n) number of seconds, up to that day’s listening limit (a). While the stream can be played for an unlimited amount of time, the amount of listening time a user can earn during each epoch is capped to a variable. The capped duration changes each recurring 86,400-second epoch, determined by an oracle randomly selecting an integer value between 0 and 86,400. This being the case, nobody can know ahead of time the optimal listening potential for that epoch until it closes, increasing the likelihood of unclaimed tokens, which are burned.
The primary determinant variable is the number of listeners in each epoch (s). Each listener informs the denominator of the earning equation, acting as a constraint on the earning potential of other listeners.
As an example: If there are 10 listeners the earning potential for each listener is 1/10th the token reward for that epoch (27,397 AMPs). Now, say only one listener reaches the epoch listening limit. In this situation, the remaining 9 listeners do not receive their full 1/10th reward.
Total token burn per epoch is expressed as f(burn):
If, for integer (s), (n) < (a) then include value for (n) in the (n_total) and increase (s_total) by 1.
The function f(n) will return a user’s daily token rewards, with (n) being the only variable they can manipulate. If a user’s listening time (n) does not equal or exceed the listening limit for that epoch (a), then the tokens they may have otherwise earned will be burned.
As stated, as more people listen to the platform, the less the listen-to-earn vested token reward emission becomes for each listener, further distributing the supply. Token rewards, in a vested state, are rewarded at the end of each epoch to ensure that a correct token total was distributed.
Initial Airdrops
Dependent on Soulbound Level, users will receive initial amounts of AMPs to jumpstart voting on the platform. Airdrops will represent 10% of the initial token supply and can only be received by soulbinding a SAN NFT in level 2, 3, or 4. This is the only instance of a vested token purchase.
Note: These initial airdrops will be broken into several drops over an initial two year period.
Initial Token Distribution
The remaining 90% of the initial SAN token supply will be deployed in the following ways: Strategic Sale [Launchpad], Liquidity Management [Initial LP Pairing], SAN Billboard Rewards, Core Team, Treasury [SAN Company/ SAN DAO], and Investors Share.
50,000,000 SAN tokens will be initially distributed in the following manner.
Strategic Sale (Launchpad): 3.3%
Liquidity Management (Initial LP Pairing): 2%
SAN Billboard Rewards: 33%
Vested Listen-to-Earn: 20%
Core Team: 9.7%
Treasury (SAN Company / SAN DAO): 15%
Investors Share: 7%
Token Inflation
SAN token supply will experience steady inflation, fixed to an annual emission rate of 10,000,000 AMPs, directed to Listen-to-Earn, and 16,500,000 SAN tokens, directed to SAN billboard rewards. This means as more people join the platform, the less the listen-to-earn AMP reward emission becomes for each listener, further distributing the supply. Due to the deflationary token burn aspect of the listen-to-earn mechanism, it should not be assumed that the full annual 10,000,000 AMPs will enter the SAN token supply.
The SAN company takes 9.3% of the fixed annual distribution on unvested tokens to further develop the platform and fund the DAO treasury.
Stake-to-Promote — “Broadcasting”
Not an initial feature, Stake-to-Promote or “Broadcasting” will positively enhance liquidity and stability for SAN token, while also enhancing artist visibility across the SAN Sound platform.
In essence, an artist will put up a pool of SAN tokens to incentivize fans to stake their SAN tokens and promote a song’s advertisement across the platform. Those who do not subscribe to S**** will hear these ads.
Marketplace Feature: T***
“T***” completes the SAN music ecosystem, providing a marketplace for virtual concert, NFTs, merchandise, premium Soundscape features, tickets, and more. Users can earn tokens through various activities on S****, which can then be utilized to unlock music-related experiences and develop relationships with artists and other fans. Some experiences will be gated by tokens and reputation, while others will be open to all.
Version 1.0 of T*** will ship in Summer of 2023 and will include SAN’s limited edition merch collections with token-gated discounts for Soulbound NFT holders.
Conclusion: In Focus
At its core, SAN Sound is dedicated to promoting creative expression and authenticity. We believe an artist’s commercial success should not come with the stigma of selling out. We are holding space for artists to maintain musical integrity without external pressure. Meanwhile, allowing fans to support and influence their favorite artists’ growth. SAN is setting out to uproot an antiquated industry and to prove that fans and artists are symbiotic.
Summary of All SAN Technology
SANWEAR
SANWEAR is built to bridge the physical and digital audio dimensions and enable community exploration of the unexplored audio realm through Hyper Reality Audio.
SANGA
SANGA, a fusion of “SAN” and “Manga,” is a proprietary community-building tool that delivers important updates and brand-building narratives via weekly NFT drops.
SAN NFTs and Soulbinding
Our unique digital assets, SAN NFTs, identify community members and provide access to the ecosystem. Soulbinding connects SAN NFT holders to their SANWEAR, turning it into a physical key to unlock The Soundscape. Our innovative login system relies on cryptographic signatures for secure and accurate access.
The Soundscape
The Soundscape incorporates interactive blockchain elements into the SANWEAR experience.
S**** Music Discovery Experience
S**** fosters a social environment for exploring and supporting new and independent musicians.
T*** Marketplace
Our token-gated marketplace enables B2C and C2C sales of concert tickets, Music, NFTs, merchandise, premium Soundscape features, and more, all based on a users’ unique access credentials.
Listen-to-Earn (Fair Token Governance): The Listen-to-Earn model not only creates an effective distribution of voting power, which inherently becomes more dispersed as The Soundscape grows, but it also creates a no-buy-in governance mechanism where everyone has the same opportunity to vote equally.
Zero Knowledge Privacy SDK (Blockchain)
Next-generation blockchain privacy technology that ensures privacy in our ecosystem of products is paramount. With Zero Knowledge Privacy, SANWEAR’s NFC components will be tamperproof and any data coming in or out will be provably encrypted. No current transmitting audio device will match the degree of privacy that we have engineered.
Additionally, The Soundscape platform integrates this cutting-edge privacy technology to protect fans’ data.
Social Keys (Blockchain)
On-chain ticketing that allows event-goers to prove they went to an event. Any holders of the Social Key that did not attend will have those Social Keys revoked from their digital possession. Remaining Social Keys can then be indexed by the musicians to connect with fans who actually attended their events and instantly reward them with additional tickets or Social Keys, NFTs, digital goods, and personal conversations.
Soon, Social Keys will integrate Zero Knowledge Triple Masking to make all ticket ownership and transfers 100% private.
SAN Team
Jon “KAKU” Kaku | Founder | Head of Content |
One of Asia’s premier electronic music innovators, as well as the Founder of BSMNT Labs music collective Kaku has built strong music industry relationships over the past 18 years as an independent musician and producer.
Will Dahlquist | Co-Founder | CEO & General Manager |
Will has experience successfully launching and growing a startup to 400 employees at a $500M valuation within 3 years. Running all financial expenses, hiring, planning, and growth.
Devin Patrick Marty | Co-Founder | Head of Blockchain Technology |
Devin has a proven track record of success in the blockchain industry, working for multiple Layer-1 and DeFi protocols, NFT marketplaces, Metaverse companies, and Web3 advising agencies. Devin’s first notable achievement is his role in building Wise Token, a fully decentralized asset-backed cryptocurrency that has become the largest liquidity pool on Uniswap V2, the largest decentralized crypto exchange.
David “DL” Leung | Co-Founder | Head of Hardware & Chief of Product Technology |
Founding engineer and “Golden Ear” at Beats by Dre and former global head of product development at Monster Products. He developed and launched his first products under Monster Beats by Dre brand, which included Beats Studios, Solos, Tours, Solo HD, Pros, Wireless, Mixers, iBeats, Heartbeats, Diddybeats, and Powerbeats, as well as the Turbine audiophile line of in-ear headphones by Monster.
Adam “CROMAGNUS” Altenderfer | Co-Founder | Director of Art & Story |
Illustrator and multi-disciplinary artist and musician. Deploys digital works using an array of technologies and mediums.
James “Flu” Griffin | Co-Founder | Director of Ecosystem Growth |
Former Harmony ONE Partners + DeFi Kingdoms, Byte Mason, and Web3 Consultant
Katalina Vasquez | Co-Founder | Lead Front End Developer |
Former Product Designer at a $500M DeFi Protocol + current Director of Marketing Operations at WYDS.
Chonk Norris | Front End Developer |
Former Front End Developer at DeFi Kingdoms
Aaron Hanson | Lead Back End Developer |
Principal Solidity Engineer at Rainmaker Games, freelance NFT developer, and former Founder & CTO at a $500M DeFi Protocol.
Mark Shin | Head of Marketing | Mark is a dynamic and proven professional with 15+ years of experience in strategic planning, brand building, sales, marketing, and brand/product management. He previously led marketing and partnerships at Beats, Adidas, Belkin, and Pax Labs.
Minty Fresh Vibes | Narrative Director |
Minty is a seasoned screenplay Writer and Director with several feature-length films under his belt.
Bryan “IMCMPLX” Lie | Co-Founder | Product Designer |
Illustrator and artist. Known for projects “God Complex” and “0N1 FORCE”. Collaborations include Samsung, Coinbase, and the Chicago Bulls.
Jacob Garcia | Founding Member | Community Lead |
Educational host at Wise Beyond Bitcoin, blockchain technology researcher, and musician.
Matty McDonald | Chief of Staff | Former Harmony ONE
SAN Advisors
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TheGrey#0001
ABOUT SAN
SAN Sound is set to revolutionize your music-listening journey with the introduction of our pioneering Web3-connected product, SANWEAR. In conjunction with our innovative music discovery experience and audio-centric economy, these ‘Hyper Reality Audio’ headphones seamlessly connect the physical world with the Metaverse, infusing an interactive social dimension into music and audio. We proudly present this hyper realistic audio dimension as “The Soundscape.”
Immerse yourself in The Soundscape at home or through our worldwide community.
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