Disruptive innovation

Santiago Martínez
Nov 5 · 1 min read

Be or not to be… It is or it is not…

Let's talk about innovation,

When people begin to be interested in this innovation, they find that there is not only one type of innovation but many and even they can be classified into branches according to what is being analyzed from the innovation. However, the main confusion is presented with 2 very particular types of innovation, which for many are the most important, so we have to be clear about their difference.

Disruptive innovation vs Breakthrough innovation

Disruptive innovation:

  • Creates a new market.
  • It starts with a new worldview.
  • Relies on lab investigations and try and error concepts.

Breakthrough innovation:

  • Creates a new (breakthrough) product for a market that already exists.
  • It starts from a defined problem.
  • Relies on giving an extra value to a already known concept.

Neither innovation is better than the other, but we have to be clear on what we are looking for.

    Santiago Martínez

    Written by

    A daydreamer with tools for the impossible.

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