5 Steps to Build Your Facebook Marketing Strategy
Creating a blog is much more than generate content on that platform. It is also generating a Facebook Marketing Strategy to expand the global information and create greater potential for brands and individuals. Add Facebook like real communication channel, to achieve effective and legitimate engagement and sell ideas, products or services is a decision today that requires little analysis.
Jeff Bullas is in the “Top 50 Social Media Power Influencers” by Forbes 2013 list, and is an expert in creating content of interest in digital and social media world. And through his blog we share their thinking and conduct an analysis of the steps to create a marketing plan for Facebook.
According Bullas “in the past, bloggers focused on email marketing to communicate and build a subscriber base.” Without neglecting the direct path of communication, these bloggers they were finding in Twitter with space for linkear their blogs and get to close to your target audience.
In this case, Jeff appoints Facebook as “an extension of your blog” that must cede a transcendent place in the strategy that can replicate content from your blog from notes, images, videos, thoughts.
If you have a blog and you’re ready to create a Facebook page that push’re ready to begin creating a strategy to increase traffic of people and achieve the goals you want.
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To Bullas, a Strategic Marketing on Facebook will provide “focus and discipline” and you can do it in 5 steps:
- Define your target
When we have something to communicate, we must understand who is that person who you want and need to talk. The ublic goal is the foundation of all our marketing. Let’s start with locate our target segments, niches, corresponding to certain characteristics and framed in our purpose as a brand.
We can base our definition of geographically or demographically target. In addition, we can add intrinsic characteristics relations activities, interests, attitudes, personality. You past will help us create a profile, meet and communicate in a familiar way, creating a bond of understanding and closeness.
If you have a brand of sportswear for women, you can focus on a healthy page with tips on nutrition and physical education, creating a space where women feel free and beautiful. But if you need to create a strategy for a travel agency, surely, you will focus on adventurous people from upper middle interested in learning about cultures and unwind class, you can share the best places to go on a honeymoon or a trip with friends .
The target defines the content, colors and shapes. So first, define your target to continue to create a consistent Facebook Marketing Strategy.
2. Determine goals and objectives
To be in a social network we need to find an unmet need that we want to satisfy. Be present in Facebook because everyone is not the answer. We must determine our purpose in goals.
You may want sales from a product, generate more traffic to your Blog or Website, create a customer service space, promote new services, save money on traditional marketing or deepen the relationship with existing customers, make Branding. In addition, specific and measurable goals amount to work on the content: increase sales or fans to your claims an estimated percentage. Whatever your goal, your plan to effect communication.
Keep thinking Marketing Strategy on Facebook and if you know where you want to go, the journey unifies the look.
3. Designs, develops and implements tactics
In this step we are ready to act on what you thought of the previous steps. We know who is on the other side of the screen and what we want to say to achieve our goals. For Jeff Bullas there are 4 types of updates for a Facebook strategy.
Conversation: designed to capitalize on the relationship with fans through dialogue. To achieve this you need to “stimulate responses” of users with questions and involving them in the posted content. Through this type of update we also take information and learn a little more to our target and thought.
Images: When you have the chance to show what you do or what you think with images, you get more acceptance in the fans because they are a “Like” to give you a feedback of your content. This generates a minimal effort for a user and also through images, call more attention and can communicate brand and push the “Share”.
Link: through traffic from Facebook links we Social Networks or other Web sites as our own YouTube Channel, Official Website, Blog, Twitter or an online store. The purpose is that Facebook will become a springboard into other digital areas of interest from fans.
Products: You can consider me a shot or strategic product innovation as part of your communication on Facebook to “test new designs, get feedback from the fans”
In addition, Jeff Bullas, suggested as important to send e-mail inviting your marketing database to join your Facebook community. And do not forget to generate a Landing Page for new visitants Fan Page, endúlzalos to press “Like” and generates a Call to Action to invite them to stay.
Now that you have what to post, do not forget that, to continue the Marketing Strategy Facebook, follow your content wherever they go.
4. Monitor, measure and report
Behavioral assessment of your Fan Page should be to achieve qualitative and quantitative know what content they generate greater penetration and which collaborate to achieve the above objectives are raised.
Consider the negatives comments positively and generates answers that satisfy the user, must be attentive to your needs and complement communication with effective dialogue. Therefore, you must be attentive to what they think and say.
To measure the effects in relation to the numbers, Bullas advised to use the following measurement tools: Facebook Insights, Google Analytics and AllFacebookStats.com
Create weekly or monthly reports helps to see the results and generate concrete actions to capitalize on the successes, troubleshoot and modify errors.
You’re already nearing the end of the Marketing Strategy Facebook, but you stay not watching the screen, is to make the greatest effort: staying alert and effective.
5. Modifies, rinses and repeats
The tactics chosen may or may not achieve your goals. For this reason, after step 4, you can already start búsuqeda greater effectiveness and stability of your content on Facebook. Innovate, be attentive to the responses from fans, consider tips, see their needs change for growth is key to be updated and generating a Fan Page that it is not forgotten and achieve the purpose of communication.
Jeff Bullas sums saying: “Adapt, test and continues by testing.”
With the introduction of these 5 Steps to Strategy Facebook you are ready to create a Fan Page with greater professionalism.
And of course, you’re ready to think which of cough Social Tools applications push to the effectiveness of that strategy.