Health Trivia
A playful way of helping the users learn about healthy choices they should make in life. It is in form of a quiz where the users answers a question related to health and with the correct answer we tell the user the why of it.
Health trivia is a feature in Healthmonk, a mobile app that aggregates variety of fitness activities across different fitness centres in an area.
My Role
I worked with my team for brainstorming and conducted user interviews to understand their pain points. Later on, I conceptualised the flows, created visual designs, worked closely with my engineering and marketing counterparts. I also conducted UTs to validate the concept at a prototype level.
Research
Who? Existing users of Healthmonk were limited to users who worked out at fitness centres(~0.2% of urban population). Health Trivia helped us venture into a different segment of users who were at the phase of consuming data about health or working out on their own.


Our Hypothesis | Users don’t want to consume long articles and videos on health, there are an information overload and clutter on the web right now. In addition to this, health articles are boring and there are no clear takeaways.
Research Objectives
- To understand the personality and behaviour of users who consume articles/ videos about health
- What are their triggers and motivations?
- Pain points of the current solutions and frequency of consumption of data on fitness and health
Data Gathering
Instagram | To test the waters, we created an Instagram page and posted questions on health. We encouraged the users to participate and after evaluating the response, this seemed like a viable idea.

Interviews with Personal Trainers | Our aim was to understand the common health and fitness questions asked by the users to their trainers. I interviewed over 20 trainers to create a repository of 5,000 questions.
Existing solutions | Numerous health and fitness websites are available online which have millions of articles.
Our website, which I designed, also had a section with health and fitness articles for our users.


Understanding our users
Our aim was to understand the jobs that user wants to get done when they are consuming any information on health. I have used a framework Jobs to be done that helps me analyse the different checkpoints of user’s journey before they make a decision to use our upcoming feature, Health Trivia.
Since there were a lot of options available for the users currently, we wanted to evaluate the viability of our idea.
Jobs to be done framework
I conducted over 20 user interviews to understand what job does the user wants to get done when she wants to know more about being healthy.


Opportunity areas
- General health content available is as per the US and European markets which makes it very difficult for the Indian users to relate to the content, especially the diet plans. The user is looking for healthier options in her diet that is easily available in the market.
- Information available is long and difficult to consume, the user needs to skim through a lot of content before finding something meaningful.
- Reading articles is not a fun activity, users get bored along the way.
Jobs user wants to accomplish
- Easy ways to live a healthy life and losing weight
- Users don’t want to spend too much of their time on reading about health but they want to be more aware
Why should users hire our product?
Since there were plenty of articles and websites available on different diet plans, we wanted to solve for the other 2 jobs for the users.
- Easy ways to live a healthy life | Gamification of the content to make the consumption of the information easy and yet making users more informed about their choices.
- Users don’t want to spend too much time reading about health but they want to be more informed | Short and meaningful content where users don’t get overloaded with information and at the same time have a takeaway.
Explorations | Since this was a new concept, we created different approaches to understand how do users consume information on health. We were trying to solve for — What is will be an easier way for users to consume information on health? Do users want generic information or they want answers to specific questions they have? Frequency and duration of time user wants to spend on consuming content
Final Flow
It is a health quiz, the user gets to know the correct answer and the reason after every question and at the end of 5 questions, user gets the score with next quiz unlocking in an hour.
Solution highlights
- Gamification of health information being consumed so that our users don’t get overloaded with information and at the same time have a takeaway.
- Generating authentic content on health and fitness relatable to the Indian users (with the help of personal trainers)

Post Launch Funnel
Constant feedback from our users and analysis of usage patterns helped us in improvising the experience for health trivia and improve our metrics.
Problem | Only 13% of the users landing on the homepage initiated the quiz.

To understand the issue, we conducted a few user testing sessions. We figured out that users were unable to understand the concept of trivia. Whereas, users who started the quiz, 78% of them completed it hence a problem of discovery that had to be solved to increase the usage.
Final Design Change

Key Takeaways
- We started the quiz with 10 questions, users found it too long and dropped off mid way. Users want to consume small bits of information at a go.
- Users want to play every few hours than playing it continuously.
- Gamification is the key to make reading about health fun. Quiz unlocking feature made the users come back after an hour to play it again, it was perceived as a new level in the game.
Extension of the feature
Based on the response from our users on Trivia, we wanted to extend it to the next step where the users can ask questions directly to our trainer and get more authentic response. We started with a MVP for this feature to understand the traction. The users could consult with our trainer on Whatsapp. This was a part of our Monthly plan.
Impact and Learnings
Impact | The total users increased by 20% after releasing the health trivia feature.
What I learnt | Observation is the key, users might say and do different things. Discovery of features is one of the most important things to be considered while adding a new feature in an existing app.
