Information Hierarchy | UX Design Tips | Value at Void™

Sometimes it’s difficult for designers to believe that people think in different ways. What WE have in mind for our product might turn out to be of a completely different use for our users.

We thought we have everything covered all in one place, chances are, they might not still be able to find something. I know, they just don’t get it. But trust me, the frustration is not just on the designers. It’s on the users as well.

One thing to understand when designing a user interface is that no one READS every piece of text on the page. We just scan through them. And as always, that’s why we need to follow the rules of information hierarchy, about prioritizing things and putting the most important ones in the most evident position. The user interface needs to be self-evident or self-explanatory so that users won’t have to take EFFORTS and hunt for the information they need.

Think about what’s most important for the users. Think about the action they need to take on each step. Think about the organization of information, how information is released with every scroll, how a user would read the headers first, and ONLY if she’s interested would she want to read the sub header and the rest of it.

If we think hard enough, then our users won’t have to think hard. In fact, one of the best books on User Experience, by Steve Krug, is called “Don’t make me think!”

I hope this was helpful.
This is San, you were watching UX Tips at Void.

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