Absolutely agree (i recently wrote a love letter of sorts..to a podcast my kids love, Brains on). Dinner time, during drives, commute to school, all serve as perfect opportunities. Discovery is as much a technology/channel challenge as is creating a seamless experience (Will it be another app? will it work well with my podcast app on iTunes? how do i preview content? how will i preview it?). There is no YouTube for podcasts unfortunately, and thats a shame. The listener numbers are STILL extremely small, and my hunch? of the families that DON’T listen to podcasts, the biggest reason will always be “of course..but…how?”.