Saptarshi Nath – Medium

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Saptarshi Nath
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Better Marketing

Why an Obsession with Attribution Is Leading Your Business Astray

The problem with attributing a sale to a channel is that customers rarely follow the flow you think they will

5 min readNov 3, 2022

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Why an Obsession with Attribution Is Leading Your Business Astray

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Pinned

Saptarshi Nath
in
Airboxr Insider

Do you need a spreadsheet or a database?

Most people use the words “spreadsheet” and “database” interchangeably — but there are some pretty massive differences between the two.

4 min readSep 20, 2021

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Do you need a spreadsheet or a database?

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Saptarshi Nath
in
Airboxr Insider

The GPT-3 applications we’re most excited about.

There’s something for everyone.

2 min readJul 30, 2020

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The GPT-3 applications we’re most excited about.

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Saptarshi Nath
in
The Startup

The Essential Tools You Need to Take Your Store Online

Going online has never been as easy. But choosing the right tech stack for your store has never been tougher.

5 min readJul 10, 2020

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The Essential Tools You Need to Take Your Store Online

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Saptarshi Nath
in
The Startup

Joining a Startup? Find out If It’s the Right One for You.

You could learn a lot from an early-stage company, as long as you ask these questions first.

5 min readJan 30, 2020

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Joining a Startup? Find out If It’s the Right One for You.

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Saptarshi Nath
in
The Startup

Do’s and Don’ts for Founder-CEOs.

Avoid these pitfalls to be successful as a founder CEO.

6 min readJan 26, 2020

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Do’s and Don’ts for Founder-CEOs.

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Saptarshi Nath
in
The Startup

This is How Data Analysis Will Change in the 2020s.

Spreadsheet users won’t be left behind.

3 min readNov 2, 2019

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This is How Data Analysis Will Change in the 2020s.

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Saptarshi Nath
in
The Startup

Investors to Avoid for your First Fundraise.

Run for the hills when a potential Angel investor shows these signs.

5 min readJun 19, 2019

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Investors to Avoid for your First Fundraise.

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Saptarshi Nath

You’re doing Design Thinking wrong…

…if you are not asking these three questions.

5 min readJun 10, 2019

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You’re doing Design Thinking wrong…

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Saptarshi Nath
in
HackerNoon.com

Signs you’re building the wrong product.

Three missteps that undermine your product.

4 min readNov 20, 2018

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Signs you’re building the wrong product.

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Saptarshi Nath

Saptarshi Nath

Co-founder at @airboxr. Formerly EiR at @join_ef, co-founder of @OvercartInc, technologist (sic), gamer, big fan of great UI/UX, ex-Consultant.

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