Whether you are developing iOS or Android apps you need to think about the best way to get your users to give you the permissions you need. Why app permissions are important? Your iOS app needs access to a users’ location? The camera roll is crucial for your core feature? …

Everyone who’s interested in app development heard about App Store Optimisation but is it really worth your time? With our short guidebook we’re gonna explain why you need it and how to do it right. App Store Optimisation So what is ASO? It’s basically SEO for the App Store. The algorithm based on: the use of keywords…

Imagine you see a movie trailer. It’s dynamic, full of special effects, beautiful visually and with witty dialogues. Bombs are exploding, guns are shooting, cars are chasing, actors are flying. Let’s say you love action films and this looks like something for you. You go to the movies, the film…

Often when speaking to customers that are interested in doing App Store Optimisation for their app, I hear that right now they are in the app development phase so it will have to wait until they’re done with building the app. What’s wrong with this thinking? Why shouldn’t you wait…

Whether your mobile application is for iTunes App Store or Google Play, without optimisation, it doesn’t really stand a chance against millions of apps already featured in those two biggest stores. …

Are keywords important for App Store Optimisation? Keywords are a vital factor for both iTunes App Store and Google Play App Store Optimisation. And not only there — in fact, when it comes to bringing traffic to your mobile application, everything starts with keywords. They not only help users find…

How often do you use mobile apps? Probably, some of them draw your attention every single day (sometimes even a few times a day, like Facebook). However, I bet there are also some apps on your phone that are still waiting to be used. Obviously, building an app which attracts…

How many mobile apps do you have on your phone? How many of them do you use? Which of the apps would you miss if they stopped working right now? Some would say mobile apps are dead. We’re bored and overwhelmed; we crave simplicity. Study shows that most users frequently…

How to survive in the jungle of apps, developers, multitude of regional App Stores and the competition boasting multimillion budgets, such as Rovio and Chillingo? Without any doubt, these companies have the financial means allowing them to purchase TV ads or even organise offline events to promote their games or…