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Sarah Arnegard
Sarah Arnegard

Sarah Arnegard

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Customer Research and Product Design

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Sarah Arnegard
Sarah Arnegard
Aug 23, 2017 · 4 min

Why you’re thinking about prototyping the wrong way

Let me ask you a question.

If you were making a website, would you choose a framework or template before knowing what the website was for?

Sarah Arnegard
Sarah Arnegard in Prototypr
Aug 11, 2017 · 2 min

User Research is not “asking customers what they want”

Let’s say we are trying to optimize a process our internal sales team uses. This mysterious and legendary process has oodles of steps we aren’t sure are necessary, legacy systems that have been human-centipeded together, and a sales…

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2 responses
Sarah Arnegard
Sarah Arnegard in Prototypr
Jul 7, 2017 · 4 min

Criticism is a gift

I have regretted my choice of fine art degree at times for obvious economic reasons, but I’ve never regretting the…

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1 response