Why you’re thinking about prototyping the wrong way

Let me ask you a question.

If you were making a website, would you choose a framework or template before knowing what the website was for?

User Research is not “asking customers what they want”

Let’s say we are trying to optimize a process our internal sales team uses. This mysterious and legendary process has oodles of steps we aren’t sure are necessary, legacy systems that have been human-centipeded together, and a sales…

Criticism is a gift

I have regretted my choice of fine art degree at times for obvious economic reasons, but I’ve never regretting the…